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Summary:

Facebook redesigned at the beginning of February, moving its search box from the right side to the top middle of its home page, and it seems to have paid off, with the company’s U.S. search queries growing 10 percent in February, according to comScore.

Facebook redesigned its site at the beginning of February, moving its search box from the right side to the top middle of its home page, and it seems to have paid off, with the company’s U.S. search queries growing 10 percent in February, according to new data released today by comScore. That’s a significant one-month jump, and it’s great news for Bing, which powers Facebook web search and announced last month that deeper integration is on the way.

Facebook had 436 million U.S. searches in February — still a drop in the bucket compared to Google, which had 13.5 billion search queries. Google was down 4 percent for the month, but then, February is short, and every single site in the top 20 listed by comScore showed a monthly drop except for Facebook.

Facebook still has a long way to go to compete on search, though it has recently made its internal search tool much more useful by including sortable results from friends’ status messages, pages and events. The site sits at 15th in comScore’s ranking when you split out the major properties’ sub-search engines, such as YouTube and dedicated search domains like Ask.com. But this trend seems likely to continue. Understanding information through a social lens can be incredibly useful. Not to mention, half of Facebook’s 400 million users log in every day, so they will likely become accustomed to searching through the site where they live on the web.

Related content from GigaOM Pro (sub req’d):

Why Google Should Fear the Social Web

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  1. This is more likely a failure of the UI redesign’s ability to help users locate Facebook tasks, functions, and people easily than it is the success of the search function’s placement… which brings to mind an interesting scenario: if they’re paid for searches perhaps they’re financially rewarded for having a bad user interface? This would not be the first such instance where a web site profits through ineptitude.

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  2. [...] Es ist noch gar nicht so lange her, dass Mark Zuckerberg seinem Facebook ein kleines Redesign verpasst hatte. Vielleicht sollte man eher von Rearrangement sprechen, da vor allem die Anordnung der Menüleisten und der dort zu findenden Features zum Zwecke einer besseren Navigation geändert wurden. So wurde beispielsweise das Suchfenster von der rechten Seite in die obere Mitte verschoben und erhielt dadurch eine viel prominentere Stellung. Doch genau diese kleine Veränderungen scheint sich nun für das Social Network besonders stark auszuzahlen. [...]

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  3. [...] my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and [...]

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  4. I would guess a lot of that 10% is from people typing their status updates into the box accidentally. I know I’ve done it more than once.

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    1. Interesting, but least it isn’t the other way around.

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  5. [...] Es ist noch gar nicht so lange her, dass Mark Zuckerberg seinem Facebook ein kleines Redesign verpasst hatte. Vielleicht sollte man eher von Rearrangement sprechen, da vor allem die Anordnung der Menüleisten und der dort zu findenden Features zum Zwecke einer besseren Navigation geändert wurden. So wurde beispielsweise das Suchfenster von der rechten Seite in die obere Mitte verschoben und erhielt dadurch eine viel prominentere Stellung. Doch genau diese kleine Veränderungen scheint sich nun für das Social Network besonders stark auszuzahlen. [...]

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  6. [...] U.S. search queries grew by 10% last month with 436 million U.S. searches last month, according to comScore. We previously reported that Facebook’s search traffic grew 13% in January with 395 million [...]

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  7. [...] Facebook Search Queries Jump 10% in February – GigaOM [...]

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  8. [...] U.S. search queries grew by 10% last month with 436 million U.S. searches last month, according to comScore. We previously reported that Facebook’s search traffic grew 13% in January with 395 million [...]

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  9. Going forward, Facebook is likely to develop a significant search presence once it has amassed and analysed colossal amounts of shared data.

    Bing is starting to integrate social elements into the search results and sites such as http://www.facebooksearch.us are offering compelling forms of Facebook social search of the API alone.

    Watch this space…

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