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Summary:

The consequence of Apple trying to create an entire new genre of gadget? We all have to figure out how we’re gonna use it. The iPad commercial, first spotted during the Academy Awards last Sunday, featured no shortage of happy users resting the device on their […]

thecloak

The consequence of Apple trying to create an entire new genre of gadget? We all have to figure out how we’re gonna use it. The iPad commercial, first spotted during the Academy Awards last Sunday, featured no shortage of happy users resting the device on their laps…

But how do you physically get into that position? I mean, do you have a scuff-resistant coffee table or an armchair and ottoman? Have you done so much yoga that you can hold your legs up for literally hours at a time? Do you have some new fancy La-Z-Boy or a hospital bed?

Well, if you don’t, and you don’t want to spend a few hundred dollars on some new furniture, then Quirky has a handy device for you. The Cloak case not only protects your $499 device from the slings and arrows of outrageous fortune, but it doubles as a stand for the device in both portrait and landscape positions.

There are other cases available out there, sure, but this one does address the major issue many of you have with using the iPad as a video device — watching a movie or TV show play in your lap isn’t a replacement for a television, because of where the screen rests.

This is only the first of many options sure to address this issue. But in the meantime, as of writing, Quirky has sold 22 out of their initial stock of 620. It’s available in green, purple, blue and black. Maybe give it a look-see.

Related GigaOm Pro Content (subscription required): 5 Tips for Developers Targeting the iPad

  1. if the ipad is anything like my macbook-pro those people will have lap burn pretty fast.

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  2. Apple themselves are already offering the same type of product on their site as an accessory. As usual they thought of it already.

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  3. From this image it seems iPad is a fitness accessory too :)

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  4. bookmarked. Unfortunately I am not going to get the “cloak”. I am just going to buy a screen protector

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  5. John Rotherham Thursday, March 11, 2010

    Looks like Quirky’s version allows you to set the Ipad at various angles, not just the two provided by the Apple product.

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  6. At first glance, Apple’s iPad really didn’t look like much. An expensive piece of glass that could be used as a paper weight as people were calling it a “gimped” version of a netbook. It lacks USB ports and HDMI outputs, has a closed operating system, lacks flash support. Many people bashed it for its shortcomings and nobody really knew which category of mobile computing it should fall into. It definitely lacks the horsepower to replace a laptop, it lacks the host of functions that netbooks have, it couldn’t replace tablets either because of its closed operating system. Despite its short comings, demand for the Apple’s product shattered expectations. The stronger-than-expected demand for the iPad in the United States took Apple by surprise. The several hundred thousand they released were not enough to cope with the demand for the United States alone. The shortage in the United States equated to a push back in the release date for iPads in the other markets around the world.

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