Comments on: When It Comes to Social Sharing, Don't Forget About Email

By: Eric Strate

Eric Strate — Wed, 02 Feb 2011 18:56:47 +0000

I use e-mail for business. But, lately even my family and friends all send me messages through Facebook. When I log into Facebook, there they are ready to chat. I am finally trying to clean up my account, and now it makes more sense. I don’t think e-mail will die anytime soon, because when you need private work to be done, you can’t beat e-mail.

By: Expensive Electronic mail Mistakes

Expensive Electronic mail Mistakes — Wed, 10 Mar 2010 20:29:27 +0000

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By: The Pirate Of Affiliate Marketing

The Pirate Of Affiliate Marketing — Wed, 10 Mar 2010 16:43:14 +0000

[...] When It Comes to Social Sharing, Don't Forget About Email – GigaOM [...]

By: Basic Info About Producing The Newsletter : Private Label Rights Blog

Basic Info About Producing The Newsletter : Private Label Rights Blog — Wed, 10 Mar 2010 07:15:06 +0000

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By: OtterBox Apple iPad Case | iPads, iPods, iPhones

OtterBox Apple iPad Case | iPads, iPods, iPhones — Wed, 10 Mar 2010 05:48:47 +0000

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By: Domain Names: What, Why, Who, and How

Domain Names: What, Why, Who, and How — Tue, 09 Mar 2010 23:46:47 +0000

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By: Apple’s iPad Won’t Tether with iPhone, Report Says | DS LITE ACCESSORIES

Tue, 09 Mar 2010 23:30:16 +0000

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By: E-Mail Newsletter – Basic Things To Know : Private Label Rights Blog

E-Mail Newsletter – Basic Things To Know : Private Label Rights Blog — Tue, 09 Mar 2010 23:21:36 +0000

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By: mail

mail — Tue, 09 Mar 2010 16:36:56 +0000

[...] When It Comes to Social Sharing, Don't Forget About Email – GigaOM [...]

By: arun kamath

arun kamath — Tue, 09 Mar 2010 14:44:47 +0000

Sharing might be the in thing but only search engine traffic and subscribers are of any use to a website

By: Apple Unveils The New Ipad | iPads, iPods, iPhones

Apple Unveils The New Ipad | iPads, iPods, iPhones — Tue, 09 Mar 2010 13:04:48 +0000

[...] When It Comes to Social Sharing, Don’t Forget About Email – GigaOM [...]

By: Mark Jaquith

Mark Jaquith — Tue, 09 Mar 2010 06:02:54 +0000

Interesting data, but I'm not sure it supports the implied exhortation in your title — "Don't forget about email." Tynt's data is gleaned from copy-paste analysis, not pushes of a "share" button. That their e-mail numbers are that much higher than Gigya's numbers tells me that this e-mailed based social sharing is happening without the use of social sharing widgets or any other assistive devices. That instead of using the "send to a friend" feature, they're firing up their e-mail client and writing the e-mail with a copy-paste.

That's good news — site operators don't have to do anything to benefit. It also tells me that universal sharing methods (like firing up an e-mail client) outperform site-specific methods of sharing (like the "share" buttons that can vary from site to site).

Maybe eventually we can stop littering our sites with an endless parade of social sharing buttons and look to tools that are built into the browser or the OS to sate people's appetite for sharing.

By: Nicholas

Nicholas — Tue, 09 Mar 2010 03:44:56 +0000

Yes, email is easy to forget. And, features like wave are simply attempts to extend the reach of a message. Although I use Twitter for people I do not know too well, email is the primary sharing mechanism for those that are close.

By: patricia

patricia — Tue, 09 Mar 2010 02:07:15 +0000

@giles, it's because it's most effective. it's opt in and requires no effort. watch for it to continue to be a major delivery method of choice.

By: PR, Public Relations & communications news and features

PR, Public Relations & communications news and features — Tue, 09 Mar 2010 00:45:09 +0000

[...] site wouldn't brand their own content (and possibly not their fault as I snagged it from GigaOM), but it's a lesson to us all brand that sucker when you send it because you never know [...]

By: Giles (Webconomist)

Giles (Webconomist) — Tue, 09 Mar 2010 00:22:15 +0000

I can certainly agree with that; we still see similar in our research. Email remains a killer app; most likely because it’s boring.
http://www.mediabadger.com/2010/02/why-email-is-still-the-killer-app-of-social-media/

Great post!