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Summary:

The Financial Times will move its video assets to Brightcove, according to a report from Journalism.co.uk. The paper, which is currently publishing between 200 and 300 videos per month, had previously signed up with Maven Networks, which was bought by Yahoo in early 2008. Yahoo decided […]

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The Financial Times will move its video assets to Brightcove, according to a report from Journalism.co.uk.

The paper, which is currently publishing between 200 and 300 videos per month, had previously signed up with Maven Networks, which was bought by Yahoo in early 2008. Yahoo decided to shut down Maven merely 17 months after the acquisition, announcing that it was going to “wind down its Maven Networks customer base.”

Yahoo  told us at the time that each client had a different time line for a transition off the Maven platform. It looks like The Financial Time’s time has come now, even though the exact date for the transition to Brightcove is not known. A Brightcove spokesperson couldn’t be reached for comment on the switch.

The Financial Times is seeing more than a million video views per month. However, the paper is now considering to move these videos behind its pay wall to add value to the premium section of the site.

Journalism.co.uk is reporting that the FT’s Lead Product Manager Stephen Pinches told the audience of a Beet.tv panel in London that keeping the paper’s videos free is “not a given.” Pinches described video as one of the most valuable assets of FT.com, adding that there is going to be a gradual transition of video behind the site’s pay wall. Pinches also said that the Financial Times eventually wants all of its journalists to produce video.

The Financial Times is another prestigious media powerhouse win for Brightcove, which most recently announced a contract with Japan’s Nikkei. It has also been serving videos for the New York Times, the Guardian and the China Morning Post. All in all, Brightcove powers video on more that 300 newspaper web sites worldwide, according to a recent blog post.

Photo courtesy of Flickr user Nat Tarbox.

Related content on GigaOm Pro: Can Online Video Show Us the Future of Newspapers? (subscription required)

  1. As an FT reader, and subcriber to paid content i would like to see more media behind the pay wall. Just as long as it does not drive the price of the pay area up.

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