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Television ratings may be down across the board, but it’s been a good year for awards shows so far. First, the Grammys broadcast reached 23 million viewers in February, and then last night the 82nd annual Academy Awards had its best viewership in five years, with […]

Television ratings may be down across the board, but it’s been a good year for awards shows so far. First, the Grammys broadcast reached 23 million viewers in February, and then last night the 82nd annual Academy Awards had its best viewership in five years, with 41.3 million views.

While we’re still waiting to hear from ABC.com about how its video coverage performed, Livestream.com’s hosting of the AP’s red carpet concluded with George Clooney saying farewell to over 100,000 viewers.

Oscar chatter on Twitter was also huge according to our friends at Trendrr, with “Oscar” mentions peaking at nearly 70,000.

Meanwhile, the other big drama of the night — the big face-off between Cablevision and ABC, which was resolved 15 minutes after the ceremony began — created two big spikes in Twitter traffic, with the two terms tracking pretty cleanly together.

And The Hurt Locker‘s underdog triumph meant that positive Twitter sentiment about Avatar plunged, which is best interpreted as fans mourning James Cameron’s defeat.

While the lack of live-streaming for the actual ceremony was frustrating for both Cablevision customers and cord-cutters nationwide, the social media surrounding the ceremony seems to have done its job and driven audiences to ABC. Though the fact that the highest-grossing film of all time (before inflation) was up for seven awards probably didn’t hurt, either.

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  1. The power of social media is just becoming more and more powerful. If Hollywood is smart then it would consider trying to fully take advantage of this.

    Samuel

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  2. [...] discussion of the night’s projected winners with the AP’s top entertainment editors.  NewTeeVee took note of the buzz surrounding the player, noting the success of Livestream’s broadcast [...]

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  3. [...] overall, as chatter on Twitter regarding “Oscar” peaked at nearly 70,000 tweets [Oscars Online: Twitter Traffic, Livestreaming Help Power Hollywood's Big Night] and interest remained strong throughout the night.  As Simon Dumenco pointed out, [...]

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