Television ratings may be down across the board, but it’s been a good year for awards shows so far. First, the Grammys broadcast reached 23 million viewers in February, and then last night the 82nd annual Academy Awards had its best viewership in five years, with 41.3 million views.
While we’re still waiting to hear from ABC.com about how its video coverage performed, Livestream.com’s hosting of the AP’s red carpet concluded with George Clooney saying farewell to over 100,000 viewers.
Oscar chatter on Twitter was also huge according to our friends at Trendrr, with “Oscar” mentions peaking at nearly 70,000.
Meanwhile, the other big drama of the night — the big face-off between Cablevision and ABC, which was resolved 15 minutes after the ceremony began — created two big spikes in Twitter traffic, with the two terms tracking pretty cleanly together.
And The Hurt Locker‘s underdog triumph meant that positive Twitter sentiment about Avatar plunged, which is best interpreted as fans mourning James Cameron’s defeat.
While the lack of live-streaming for the actual ceremony was frustrating for both Cablevision customers and cord-cutters nationwide, the social media surrounding the ceremony seems to have done its job and driven audiences to ABC. Though the fact that the highest-grossing film of all time (before inflation) was up for seven awards probably didn’t hurt, either.
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