Summary:

No need to duck out of work early, now you can watch March Madness games live over your iPhone, and for the first time — anywhere over AT&T…

CBS Mobile March Madness on Demand 2010

No need to duck out of work early, now you can watch March Madness games live over your iPhone, and for the first time — anywhere over AT&T’s 3G network.

The application, which is expected to be available Monday on iTunes, will cost $9.99 — twice as much as last year’s version that was limited WiFi networks. Rob Gelick, the SVP and GM of CBS (NYSE: CBS) Mobile, expects the demand to be there for live streaming video: “Last year, we were the first to do a live sporting event with the March Madness app, and since then the appetite for video and live video has grown massively for us…We one-upped ourselves. Now people can stay connected regardless of where they are.” [Note: The NBA streamed the All-Star Game live just prior to March Madness in February 2009.]

A free

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