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Summary:

Perfect Market, which helps publishers monetize their ‘long-tail’ content, is getting a major endorsement from one of its customers. The Tri…

Julie Schoenfeld

Perfect Market, which helps publishers monetize their ‘long-tail’ content, is getting a major endorsement from one of its customers. The Tribune Co., which started using Perfect Market’s services at several of its sites last year, is leading a $6 million third round at the startup. Separately, Perfect Market announced earlier this week that it had hired former Tribune Interactive EVP Robertson Barrett — who managed the operations and strategic development of all of the company’s online properties — as its chief strategy officer.

Perfect Market’s platform restructures older, archived pages on a publisher’s website so that they get higher play in search engines. It also matches ads to those pages. CEO Julie Schoenfeld tells us that, in addition to Tribune, the startup’s client list includes several of the “largest media properties” in the U.S., although she isn’t permitted to name them.

The startup had previously raised $15.6 million in a round in July 2008 from Trinity Ventures, Rustic Canyon Partners, and founding investor Idealab. Schoenfeld said those backers also participated in this round.

Schoenfeld says the company is on track to be profitable this year. The new cash will be used to fund the company’s continued expansion.

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  1. Francis Higgins Wednesday, March 3, 2010

    Perfect Market should look at acquiring a local search engine from MySearchMachine.com

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  2. This type of headline goes back to my earlier comments of how the newspaper industry constantly throw their cheese to everybody else in the room and wonder why they won’t see any real growth.

    This type of stuff is internal R&D the newspaper industry need to do but choose not to do.

    Let’s be honest with the current landscape – the newspaper industry is about status quo and socialite games – they are not about moving forward in the 21st century and building intellectual property in-house to monetize their content and grow their operations.

    Then they want to get mad about Google News…go figure…

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