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Summary:

As Twitter prepares to launch its own advertising platform for the social network, other companies are also rushing to take advantage of that opportunity. 140proof just launched a targeted advertising service that is built around the iPhone and Android apps of Twitter management tool HootSuite.

Twitter may be working on the imminent launch of its own advertising platform, but that hasn’t stopped others from rushing to profit from the social network. A Twitter ad service called 140proof announced today that its ads will now be integrated into the iPhone and Android mobile apps from HootSuite, a Twitter tool that many businesses use to manage their social media marketing campaigns. Unlike some other advertising options for Twitter, which have seen celebrities paid to endorse products in their posts, 140proof ads are messages posted to a user’s stream by the company in service of a specific targeted ad campaign.

140proof, which is based in San Francisco and backed by a $2 million investment raised last summer from Blue Run Ventures and Founders Fund, said that its algorithm aims ads at users based on their profiles and other public data. Other Twitter advertising services include Ad.ly, which has gotten some press attention for paying celebrities such as Kim Kardashian thousands of dollars to endorse products to their followers, as well as Magpie, Assetize and IZEA.

The question all of these services will inevitably confront — including Twitter itself, once it launches its own platform — is how users will react to a wave of advertising in what was once an ad-free social network (in the case of 140proof, of course, you can simply not use HootSuite’s mobile apps and you won’t see them). Many of these services are only just ramping up in what will undoubtedly become a much bigger campaign to bring ads to the Twittersphere. So what will you do when ads start appearing in your Twitter stream?

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  3. Thanks for a great article! We at 140 Proof are thrilled to welcome HootSuite to the Proof Network today. HootSuite is an awesome company that amazes me with their ability to consistently produce great work.

    (Anyone interested in running an ad on HootSuite and reaching iPhone and Android users can get started at http://140proof.com)

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  4. Is this any different from when Google started targeted ads thru Ad Sense, people just get used to it that’s all. As long as it’ not in your face and intruding, I guess it will be OK

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  5. Cheers and thanks for the coverage – exciting times here at #HootSuite HQ and props to new ad partners at #140Proof.

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