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	<title>Comments on: How Digg Found a Way to Make Money</title>
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	<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/</link>
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		<title>By: Is Digg Headed For the Deadpool?: Tech News &#171;</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-408218</link>
		<dc:creator><![CDATA[Is Digg Headed For the Deadpool?: Tech News &#171;]]></dc:creator>
		<pubDate>Tue, 26 Oct 2010 16:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-408218</guid>
		<description><![CDATA[[...] says Digg is embarking on a new strategy of &#8220;engaging with users,&#8221; and is focusing on revenue-generating ventures such as Digg Ads. But those features depend on growing traffic and users, and Digg seems to no longer have either. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] says Digg is embarking on a new strategy of &#8220;engaging with users,&#8221; and is focusing on revenue-generating ventures such as Digg Ads. But those features depend on growing traffic and users, and Digg seems to no longer have either. [...]</p>
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	<item>
		<title>By: Why did Digg fail to innovate? - Quora</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-277191</link>
		<dc:creator><![CDATA[Why did Digg fail to innovate? - Quora]]></dc:creator>
		<pubDate>Fri, 17 Sep 2010 23:28:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-277191</guid>
		<description><![CDATA[[...] by recession rumours and had to begin monetizing. Peter Clark &#8226; Insert a dynamic date herehttp://gigaom.com/2010/02/26/how...Sangeeta Narayan &#8226; Insert a dynamic date hereUm, despite Mark Zuckerberg&#039;s oft-repeated [...]]]></description>
		<content:encoded><![CDATA[<p>[...] by recession rumours and had to begin monetizing. Peter Clark &bull; Insert a dynamic date herehttp://gigaom.com/2010/02/26/how&#8230;Sangeeta Narayan &bull; Insert a dynamic date hereUm, despite Mark Zuckerberg&#039;s oft-repeated [...]</p>
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	<item>
		<title>By: Digg Close to Profits, New CEO Also Just Around the Corner</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242235</link>
		<dc:creator><![CDATA[Digg Close to Profits, New CEO Also Just Around the Corner]]></dc:creator>
		<pubDate>Thu, 12 Aug 2010 20:33:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242235</guid>
		<description><![CDATA[&lt;p&gt;[...] here, and we said we need to focus on revenue and ads.&#8221; The Digg CEO says the company now has a new ad platform that is &#8220;working great,&#8221; so the focus is on getting the redesigned site launched [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] here, and we said we need to focus on revenue and ads.&#8221; The Digg CEO says the company now has a new ad platform that is &#8220;working great,&#8221; so the focus is on getting the redesigned site launched [...]</p>
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	<item>
		<title>By: Peeling Away Grandiosity &#171; Fail Often</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242234</link>
		<dc:creator><![CDATA[Peeling Away Grandiosity &#171; Fail Often]]></dc:creator>
		<pubDate>Sun, 14 Mar 2010 21:33:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242234</guid>
		<description><![CDATA[&lt;p&gt;[...] see this healthful process in the activities of a company like Digg, which finally implemented a sensible ad strategy only recently after years of [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] see this healthful process in the activities of a company like Digg, which finally implemented a sensible ad strategy only recently after years of [...]</p>
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		<title>By: SocialMidea &#187; Digg Now a Top 100 Site Worldwide Thanks to… Pakistan?</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242233</link>
		<dc:creator><![CDATA[SocialMidea &#187; Digg Now a Top 100 Site Worldwide Thanks to… Pakistan?]]></dc:creator>
		<pubDate>Fri, 05 Mar 2010 16:15:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242233</guid>
		<description><![CDATA[&lt;p&gt;[...] recent financial success, integration with Twitter and Facebook, and a renewed focus on social news has helped Digg increase [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] recent financial success, integration with Twitter and Facebook, and a renewed focus on social news has helped Digg increase [...]</p>
]]></content:encoded>
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		<title>By: Felix Desroches</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242232</link>
		<dc:creator><![CDATA[Felix Desroches]]></dc:creator>
		<pubDate>Tue, 02 Mar 2010 19:35:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242232</guid>
		<description><![CDATA[&lt;p&gt;Wow, I step away from Digg for 6 months and they do this?&lt;/p&gt;

&lt;p&gt;Well done, guys, well done ::weakly claps hands::&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Wow, I step away from Digg for 6 months and they do this?</p>
<p>Well done, guys, well done ::weakly claps hands::</p>
]]></content:encoded>
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	<item>
		<title>By: 社群書籤網站Digg怎麼開始獲利的？ &#124; 網路趨勢行銷與開發</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242231</link>
		<dc:creator><![CDATA[社群書籤網站Digg怎麼開始獲利的？ &#124; 網路趨勢行銷與開發]]></dc:creator>
		<pubDate>Tue, 02 Mar 2010 13:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242231</guid>
		<description><![CDATA[&lt;p&gt;[...] 這幾天，GigaOM傳出了Digg開始獲利的好消息，Digg的CEO Jay Adelson大動作的在媒體上宣告：『2009年我們在以EBITDA認定的會計原則下是獲利的』(值得一提的是，Facebook在2009年初也做過類似的宣告)。 [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] 這幾天，GigaOM傳出了Digg開始獲利的好消息，Digg的CEO Jay Adelson大動作的在媒體上宣告：『2009年我們在以EBITDA認定的會計原則下是獲利的』(值得一提的是，Facebook在2009年初也做過類似的宣告)。 [...]</p>
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	<item>
		<title>By: kris acer</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242230</link>
		<dc:creator><![CDATA[kris acer]]></dc:creator>
		<pubDate>Mon, 01 Mar 2010 10:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242230</guid>
		<description><![CDATA[&lt;p&gt;I think digg is only for IM expert, because when I posted my bookmark on digg, there was never in front page. you need lots of &quot;digg&quot; to make your digg appears in front page. do you have any idea about that?&lt;/p&gt;

&lt;p&gt;thanks
kris
&lt;a href=&quot;http://marketing-softwares.com&quot; rel=&quot;nofollow&quot;&gt;Care To Share&lt;/a&gt;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I think digg is only for IM expert, because when I posted my bookmark on digg, there was never in front page. you need lots of &#8220;digg&#8221; to make your digg appears in front page. do you have any idea about that?</p>
<p>thanks<br />
kris<br />
<a href="http://marketing-softwares.com" rel="nofollow">Care To Share</a></p>
]]></content:encoded>
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	<item>
		<title>By: Digg 的生财之路 &#124; 手机资讯网</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242229</link>
		<dc:creator><![CDATA[Digg 的生财之路 &#124; 手机资讯网]]></dc:creator>
		<pubDate>Mon, 01 Mar 2010 08:04:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242229</guid>
		<description><![CDATA[&lt;p&gt;[...] Liz Gannes from GigaOM &#124; Logout 译，转载请注明ifanr.com [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Liz Gannes from GigaOM | Logout 译，转载请注明ifanr.com [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: 1bLOGGER</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242228</link>
		<dc:creator><![CDATA[1bLOGGER]]></dc:creator>
		<pubDate>Mon, 01 Mar 2010 04:04:23 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242228</guid>
		<description><![CDATA[&lt;p&gt;i just think that advertisers should produce better content/products&lt;/p&gt;

&lt;p&gt;at least users will have more reason to click on ads&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>i just think that advertisers should produce better content/products</p>
<p>at least users will have more reason to click on ads</p>
]]></content:encoded>
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	<item>
		<title>By: Saumil Mehta</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242227</link>
		<dc:creator><![CDATA[Saumil Mehta]]></dc:creator>
		<pubDate>Sun, 28 Feb 2010 21:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242227</guid>
		<description><![CDATA[&lt;p&gt;Blended ads that look like content will but of course see massive boosts in CTR over arbitrary creative deployed in banner blindness regions of the page. This is not about deception per se but its certainly not 100% ethical or pure. There&#039;s a reason why Google background-colors their own top ads in yellow even though the top 2 ads drive the primary amount of revenue on a given page.&lt;/p&gt;

&lt;p&gt;Am I missing something? Why is this innovative?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Blended ads that look like content will but of course see massive boosts in CTR over arbitrary creative deployed in banner blindness regions of the page. This is not about deception per se but its certainly not 100% ethical or pure. There&#8217;s a reason why Google background-colors their own top ads in yellow even though the top 2 ads drive the primary amount of revenue on a given page.</p>
<p>Am I missing something? Why is this innovative?</p>
]]></content:encoded>
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	<item>
		<title>By: Chris K</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242226</link>
		<dc:creator><![CDATA[Chris K]]></dc:creator>
		<pubDate>Sun, 28 Feb 2010 15:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242226</guid>
		<description><![CDATA[&lt;p&gt;That was my first thought.  Not a good outlook if the way to make money is to make your ads look &quot;dig-like&quot; in order to get hits.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>That was my first thought.  Not a good outlook if the way to make money is to make your ads look &#8220;dig-like&#8221; in order to get hits.</p>
]]></content:encoded>
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	<item>
		<title>By: yeah ok</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242225</link>
		<dc:creator><![CDATA[yeah ok]]></dc:creator>
		<pubDate>Sun, 28 Feb 2010 14:59:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242225</guid>
		<description><![CDATA[&lt;p&gt;Wow... ads, so inventive. People still go to Digg? It&#039;s a joke how badly the top stories are manipulated by the owners. It makes me think of Ruppert Murdock and his papers.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Wow&#8230; ads, so inventive. People still go to Digg? It&#8217;s a joke how badly the top stories are manipulated by the owners. It makes me think of Ruppert Murdock and his papers.</p>
]]></content:encoded>
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	<item>
		<title>By: David Robins</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242224</link>
		<dc:creator><![CDATA[David Robins]]></dc:creator>
		<pubDate>Sun, 28 Feb 2010 09:12:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242224</guid>
		<description><![CDATA[&lt;p&gt;informative article! Thanks Liz.
It is good news that free website are finding new ways to make money and stay alive!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>informative article! Thanks Liz.<br />
It is good news that free website are finding new ways to make money and stay alive!</p>
]]></content:encoded>
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	<item>
		<title>By: Jeff Barr&#8217;s Blog &#187; Links for Saturday, February 27, 2010</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242223</link>
		<dc:creator><![CDATA[Jeff Barr&#8217;s Blog &#187; Links for Saturday, February 27, 2010]]></dc:creator>
		<pubDate>Sun, 28 Feb 2010 04:55:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242223</guid>
		<description><![CDATA[&lt;p&gt;[...] GigaOm: How Digg Found a Way to Make Money - &#8220;Digg Ads as a whole see about a 1 percent click-through rate, but what’s interesting is the spread between more successful ads and less successful ones. Campaigns that mimic the style of Digg — using a numbered list, for example, or pointing to articles rather than product information — were much more effective, with up to 4 percent CTRs compared to 0.3 or 0.4 for the worst-performing Digg Ads. &#8220; [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] GigaOm: How Digg Found a Way to Make Money &#8211; &#8220;Digg Ads as a whole see about a 1 percent click-through rate, but what’s interesting is the spread between more successful ads and less successful ones. Campaigns that mimic the style of Digg — using a numbered list, for example, or pointing to articles rather than product information — were much more effective, with up to 4 percent CTRs compared to 0.3 or 0.4 for the worst-performing Digg Ads. &#8220; [...]</p>
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		<title>By: Top Posts &#8212; WordPress.com</title>
		<link>http://gigaom.com/2010/02/26/how-digg-found-a-way-to-make-money/#comment-242222</link>
		<dc:creator><![CDATA[Top Posts &#8212; WordPress.com]]></dc:creator>
		<pubDate>Sun, 28 Feb 2010 00:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=101791#comment-242222</guid>
		<description><![CDATA[&lt;p&gt;[...]  How Digg Found a Way to Make Money Social networking behavior &#8212; endless repetitive page views, unvetted content &#8212; isn&#8217;t a great fit for [...] [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...]  How Digg Found a Way to Make Money Social networking behavior &#8212; endless repetitive page views, unvetted content &#8212; isn&#8217;t a great fit for [...] [...]</p>
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