Brightcove, as part of an effort to grow its business outside of the U.S., is ramping up its European operations. With a new office in Barcelona and new customers in Spain and the UK, it’s beginning to tackle a highly fragmented market for video management services.
Brightcove announced this morning that it was tapped by Virgin Media for management and distribution of the UK mobile and pay-TV provider’s TV and web properties. Virgin will use the Brightcove platform to distribute a wide range of video content on VirginMedia.com and other online properties. The first Virgin Media property to take advantage of the product is Living, which has launched an online TV channel to deliver free short-form video content on its web site. Living will also use Brightcove distribute this content to third-party web sites and social networks.
While Brightcove has had success in the U.S. and in Japan, Europe provides a new opportunity to grow its business. Unlike the U.S., in which a number of online video platforms are largely competing for the same clients, the European market is defined by a number of companies that largely offer white-label video management services in a single national market. So there’s one market leader in France, another in Germany, another in Spain, and so on. Brightcove hopes to enter those markets with new regional offices and localized versions of its online video platform.
The company has already done this in Spain, where it recently opened a Barcelona office and rolled out a Spanish-language version of its product. The local approach there has paid off, with Brightcove announcing a slew of new customers in Spain, including Tuenti, Grupo Vocento, Sony Music Spain, Conde Nast Digital Spain, Grupo V, GEC, GX Magazine and TQMadrid.
In addition to Virgin Media and its new customers in Spain, Brightcove also recently won business form Turner Broadcasting to help it distribute its video content in multiple markets, including the UK, Spain, France, Italy, Germany and other countries throughout Europe.
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