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Summary:

PeerPong has reportedly raised $2.8 million for social search. The service which isn’t open to the public yet, describes itself as “an easy way to connect with the right Twitter users to get direct answers fast.”

PeerPong has raised $2.8 million for social search from DCM, First Round Capital, Charles River Ventures and Partech International, reports paidContent (part of the round was made public in an SEC filing earlier this week).

PeerPong isn’t open to the public yet, but the service describes itself as “an easy way to connect with the right Twitter users to get direct answers fast.” Its presence on Twitter explains “Please ask us your question by DM (d AskPeerPong) and we will match you to Twitter users who can provide timely relevant answers.” (DM means direct message, Twitter’s method of sending private correspondence to another user.)

That’s quite similar to Aardvark, the social search startup Google just bought for a reported $50 million. Building such a service through Twitter does make it a little more idiosyncratic: I can’t yet ask PeerPong a question because you can’t direct message accounts on Twitter that don’t follow your own account (as of today AskPeerPong only follows 1,229 people). By contrast, Aardvark uses your Facebook connections, with questions inputted on its own mobile, web and IM apps and then sent to relevant friends and friends of friends who’ve been identified through Facebook Connect.

PeerPong is led by Ro Choy, who was in charge of business development and revenue for RockYou before leaving late last year.

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  1. Tx for the post Liz. One quick clarification. Twitter is definitely a great resource, and was our first test, but Peerpong will extend across multiple platforms and content sources. Our goal is to let everyone express their expertise and connect with the most knowledgeable people regardless of the query. We’re still in building mode and expect to launch in private beta in the next few months.

    Ro

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    1. Cool, thanks Ro. Keep us posted!

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  2. Wonder how they will get around the 1000 tweets/day limit…

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    1. By walking a few blocks to talk to the folks at twitter (word is, it has already happened).

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    2. By using multiple twitter accounts. At the moment there is a lot of activity where tweets with the #lazyweb hashtag are repeated by other accounts, without ref to the original one, and with a link to peerpong. I’d wager they don’t get enough original questions and thus weed #lazyweb for it.

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  3. On the first glance I thought it’s BeerPong. LOL.

    If google answer fails, how can a smaller company provide similar service?

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    1. @obamapacman — Google Answers used experts and was a paid service though.

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  4. [...] of money), StackOverflow (also raised a bunch of money), Hunch (yup, bunch of money) and PeerPong (about to launch) all working around the idea of soliciting advice and information from like-minded people and [...]

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  5. [...] Ro Choy, who was formerly chief revenue officer at RockYou, joined this January. The company has raised $2.8 million from DCM, First Round Capital, Charles River Ventures and Partech [...]

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