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Summary:

Yahoo, like Microsoft and Google before it, has struck a deal to get access to Twitter’s real-time firehose of tweets. It’s also announcing plans to integrate Twitter across all its sites, as part of Yahoo’s big strategy to be an aggregator for the social web.

Yahoo, like Microsoft and Google before it, has struck a deal to get access Twitter’s to real-time “firehose” of tweets. Starting Tuesday, tweets will appear on Yahoo’s front-page search results in real time (Yahoo had previously included tweets but not through Twitter’s real-time firehose, which it charges for). And coming soon, Yahoo will include real-time tweets on its News, Finance, Entertainment and Sports pages.

Yahoo is also announcing plans to integrate Twitter across all its sites, so that users can tweet their stream of actions on Yahoo, for instance leaving a comment on Yahoo Sports or uploading a photo to Flickr, said Cody Simms, senior director of product management for Yahoo Open Strategy, in an interview Monday. It’s part of Yahoo’s big strategy to be an aggregator for the social web. Users will also be able to import their stream of tweets into Yahoo and compose tweets from within Yahoo. This echoes Yahoo’s planned integration with Facebook, which it pre-announced in December.

Yahoo got trashed for pre-announcing that deal, which was viewed as a concession to let Facebook power Yahoo’s social experience. That is in part, I think, why it’s also pre-announcing the Twitter deal, to correct the record. Neither deal allows users to log in to Yahoo using their Facebook or Twitter ID. Rather, they incorporate Yahoo’s vast network of properties. Both deals are supposed to actually be implemented “later this year,” a delay that does speak to Yahoo’s overly complicated and distributed nature.

Simms said that Yahoo plans to strike deals with “other social networks that our users are using, both globally and in certain regions of the world.” He said that could also potentially include Google Buzz, a rival effort to aggregate social activity online.

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  1. “Both deals are supposed to actually be implemented ‘later this year,’ a delay that does speak to Yahoo’s overly complicated and distributed nature.”

    I think you forget how big Yahoo is. This appears to be more than just slapping a timeline widget on a page. Scaling out a social strategy across dozens of Yahoo properties with multiple partners (FB & Twitter) will take some time.

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    1. You’re right, Dave, but a large part of what Yahoo says it has been working on is bringing everything into one place onto one platform. You have to be nimble in this day and age.

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  2. [...] Yahoo Adds Twitter Firehose, Tweet Integration Coming – GigaOM [...]

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  3. I think this will become more common in the near future as these software giants fight for market share. You’ll start seeing more of them team up.

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  4. what’s up with announcing something now that would come almost an eternity(in internet time) later.

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  5. Its really been a nice combination.Easy for user to interact with tweeter.

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  6. [...] up by default right on Google search results pages (they’re a little more buried on Bing and Yahoo, but still quite prominent and also launched in the last couple of months). Today at the Search [...]

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  7. [...] itself is incorporating Facebook Connect and Twitter’s @anywhere platform to enable two-way sharing, with the strategy of trying to be an [...]

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