Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using social media and other online tools for marketing was a game changer. It provided an education for anyone wanting to build connections online, whether they were marketing products and services or just wanting to drive more traffic to a blog. Last month, the second edition of the book came out. I received a review copy and I’ve been going through it.
The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from people who used his book to effectively market their projects online.
The book weighs in at 279 pages and is clearly written for individuals who already spend some time online but who want to take their marketing effort to the next level. I’d recommend against skimming the book, though. There is a lot of information to digest, and while Scott breaks things up with lists and even boxed conclusions that draw attention, it’s important to actually read through everything in the book. If you particularly need information on a certain topic, like how to create an online media room or how to write persuasive web content, you can start with that chapter and then move on to the rest of the book.
The book makes for an ideal guide for web workers: Scott mentions readers of the first edition who have used the techniques he writes about for everything from landing a new job to raising donations for a non-profit. You can easily apply the techniques to your work no matter what kind of web work you do.
Even if you already have a copy of the first edition of “The New Rules of Marketing and PR,” it’s worth taking a look at the new edition. If you’re just getting started with marketing anything on your web, from yourself to your web site to a product, you should read this book from cover to cover. “The New Rules of Marketing and PR” is published by Wiley and is priced at $19.95.
Have you read either edition of this book? Let us know what you think of it in the comments.
Related content from GigaOM Pro (sub req’d):