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Summary:

Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using other online tools for marketing was a game changer. Last month, the second edition of the book came out.

Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using social media and other online tools for marketing was a game changer. It provided an education for anyone wanting to build connections online, whether they were marketing products and services or just wanting to drive more traffic to a blog. Last month, the second edition of the book came out. I received a review copy and I’ve been going through it.

The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from people who used his book to effectively market their projects online.

The book weighs in at 279 pages and is clearly written for individuals who already spend some time online but who want to take their marketing effort to the next level. I’d recommend against skimming the book, though. There is a lot of information to digest, and while Scott breaks things up with lists and even boxed conclusions that draw attention, it’s important to actually read through everything in the book. If you particularly need information on a certain topic, like how to create an online media room or how to write persuasive web content, you can start with that chapter and then move on to the rest of the book.

The book makes for an ideal guide for web workers: Scott mentions readers of the first edition who have used the techniques he writes about for everything from landing a new job to raising donations for a non-profit. You can easily apply the techniques to your work no matter what kind of web work you do.

Even if you already have a copy of the first edition of “The New Rules of Marketing and PR,” it’s worth taking a look at the new edition. If you’re just getting started with marketing anything on your web, from yourself to your web site to a product, you should read this book from cover to cover. “The New Rules of Marketing and PR” is published by Wiley and is priced at $19.95.

Have you read either edition of this book? Let us know what you think of it in the comments.

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  1. FANTASTIC BOOK: NEW RULES OF MARKETING & PR

    I am an active user of social networks such as Facebook, LinkedIn and Twitter. I am well-versed in online video marketing using tools like Youtube, Vimeo and Ustream. David Meerman Scott’s book (the latest version which is the only one I have read) is simply fantastic. It is a combination of theory (i.e., what is the purpose of this tool) and practice (i.e., how do I use this tool). For non-marketing folks it explains the differences between marketing and PR. I love this book. I recommend it to anyone interested in learning about how to do marketing in the modern age.

  2. I read the first edition cover to cover, and it’s one of the most helpful guides available. Something that David does well is provide clear and detailed examples both in the form of case studies and in step-by-step processes. Whether you’re a novice or a pro, it’s worth checking out. I’ll have to see how different the second edition is from the first.

  3. David Meerman Scott Wednesday, February 24, 2010

    Thursday — Wow — thanks so much for the review! I really appreciate it.

    Al — I wrote the first edition in 2006 (it came out June 2007). At that time Twitter didn’t exist, Faxcebook was only for those with a .edu email address and we all thought Second Life was the next big thing. So obviously I needed to update throughout. I also added about 20 new case examples.

    Best – David

  4. Ronnie Saini Design Monday, March 29, 2010

    Excellent! I would be buying the book right away as my reference guide now! thanks for sharing!

  5. well. I’m new in the PR industry and i just bought the book for reference. and from what i have had and read from the comment. i’m sure i wont regret. and thamk you very much for the book, hope i can put some of the thoery into pratice to boost my career.

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