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Summary:

Apple’s ban on some sexually-suggestive content in the iTunes App Store was due to an increasing number of complaints from women’s and paren…

Sports Illustrated Swimsuit App 2010

Apple’s ban on some sexually-suggestive content in the iTunes App Store was due to an increasing number of complaints from women’s and parent groups, a top exec tells the NYT. But the policy is selective, as not all apps featuring scantily-clad women have been bannished. For example, Sports Illustrated’s free Swimsuit app is still available for download — though Apple (NSDQ: AAPL) asks that users certify they are over 17 years of age before loading — as is a related game app. Playboy (NYSE: PLA) has several paid apps still on sale in the App Store.

Philip Schiller, Apple’s head of worldwide product marketin, explained to the NYT why those apps remain available, while others, such as On the Go Girls’ 50 adult-themed apps, have been blocked: “The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

In the meantime, makers of other banned Apple apps such as Dirty Fingers and others of that ilk still have a place in Google (NSDQ: GOOG) Android’s app store, allowing users to flag certain items. Google also reserves the right to remove apps that violate its terms, but at this point, considering the Android app store is still much smaller than Apple’s, it will exert a much lighter touch on what sort of material gets removed.

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  1. Former Apple Developer Tuesday, February 23, 2010

    This why does Apple say “We have decided to remove any overtly sexual content from the App Store, which includes your application.” — Just be a VP and say, we removed the unbranded, private label content and are focused on big brand partners for this particular market. I’m sure a PR flack could have come up with a better statement, even we got rid of the crap (On The Go Girls) and left the good stuff would suffice, but don’t claim you are doing this to protect the children and address complaints from parents if the real statement is otherwise.

  2. Give “Former Apple Developer” a harumph! Apple are full of it. They hate Flash because it means you can circumvent iTunes to watch content; and they hate porn…unless of course you’re a big publishing house. I thought Microsoft were supposed to be the tech douches.

  3. iphone index Monday, May 17, 2010

    There is no doubt in my mind that the apps on iphone are far superior to the apps on Android. The problem with Android’s apps are they are limited and don’t seem as user friendly, I know Google wants to improve or capitalize on Android’s apps database, but I think it will never compete with Apple. Just look at the amount of apps listed on iphone index sites like http://www.dozeniphone.com and you will see what I mean. The iPhone has an app for everything, Android has an app for some things. That’s the difference.

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