5 Comments

Summary:

An FCC survey released this morning indicates that cost concerns and a lack of digital literacy are the primary reasons one-third of Americans don’t have high-speed broadband at home. The FCC is addressing cost concerns, but it can’t drum up demand for broadband on its own.

The Federal Communications Commission this morning released results from its national broadband consumer survey, and the findings will surprise no one. The FCC, which will officially present the document in Washington on Tuesday morning, found that affordability and a lack of digital literacy are the primary reasons one-third of Americans don’t have high-speed Internet access at home.

According to the survey, 6 percent of Americans use the Internet but have no access at home, while another 6 percent use a dial-up connection at home. Twenty-two percent said they simply don’t access the Internet at all. More than one-third of those who don’t have high-speed web access at home cited the cost of a computer or Internet service, or said they wanted to avoid a long-term contract. Others said they lack digital skill or were fearful of potential online hazards or — astoundingly — that the web “is just a waste of time.”

The FCC is hoping to help address cost concerns by giving schools more flexibility to allow the public to use broadband services (PDF) during non-operating hours. And the Department of Commerce’s National Telecommunications and Information Administration (NTIA) this week awarded $357 million in grants to bring high-speed Internet to public housing developments, community colleges and underserved rural areas.

But bringing high-speed access to those who fear the web or don’t understand its value is likely to be even more difficult than addressing the affordability gap. Which is why it is up to developers and online publishers to continue to offer innovative, immersive experiences and applications to draw new users to the web. E-mail is largely credited with driving the demand for dial-up Internet services more than a decade ago, and the rise of Apple’s iTunes and other entertainment offerings fueled the move to high-speed connections. Online social networks may be able to help close the broadband gap by making it even easier for users to upload photos, for instance, and share content with friends. Because while the FCC can certainly help bring broadband to those who don’t yet have it, there isn’t much the agency can do to convince people to use it.

Related GigaOM Pro content (sub req’d):

Everybody Hertz: The Looming Spectrum Crisis

Top image courtesy Flickr user Caliaetu; thumbnail image courtesy of  Flickr user OSde8info.

  1. But don’t forget, literacy is the ability to read and write. The bigger problem is, most people hate reading, for whatever reason.

    Maybe it’s because we force students to read boring authors like Charles Dickens?

    Share
  2. What a ********** comment!

    Literacy in this context has VERY little to do with reading. It is, instead, the ability to utilize- without fear- a computer for whatever purposes one may have, whether it is to ‘do’ e-mail, shop, bank, compose / write, keep records, process photographic and video images, or play games.

    A minority of people in the world will never have an interest in or a need for a computer, much less the internet. And without that need, broadband is also unnecessary.

    Share
  3. [...] is in place, there’s still a key hurdle to adoption — namely the cost of broadband and convincing people they need it. The FCC recently found that 94 million people don’t have broadband, choosing to forgo fat [...]

    Share
  4. [...] allocate spectrum for a free or low-cost wireless broadband network as a means to help address the affordability of broadband for poor people. If all this sounds familiar to you, maybe you recall the efforts of M2Z Networks, a Kleiner [...]

    Share
  5. [...] up for it. The holdouts attribute their reluctance to zip down the information super highway to affordability, disinterest or an inability to get [...]

    Share

Comments have been disabled for this post