Summary:

The London Evening Standard may have bucked the trend in October when – as hard-pressed freesheet papers around it folded and free news site…

Andrew Mullins
photo: Evening Standard

The London Evening Standard may have bucked the trend in October when – as hard-pressed freesheet papers around it folded and free news sites began raising paywalls – its print edition abandoned its cover price.

But managing director Andrew Mullins says he’d rather follow than lead. One day, that could mean the Standard’s website, currently free, going the same way as the current paywall converts. “If the whole market is going for a paid-for model, then we have the flexibility to do that, too,” Mullins told paidContent:UK. “We

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By Ingrid Lunden

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