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Summary:

Having a smartphone connected to the web can be a useful thing, if it’s leveraged correctly. Google Shopper doesn’t break new ground, but in addition to scanning bar codes with the camera, it can scan product boxes, too. Detailed product information returns right to the phone.

Google Shopper

Having a smartphone connected to the web can be a useful thing, if it’s leveraged correctly. The web is a vast fountain of information, and having the right tool on a smartphone to zero in on that one nugget of information is priceless. It is especially priceless if it is free, like Google Shopper for Android. Google Shopper doesn’t break all new ground, but it adds a useful feature to Android phones that is easy to use. The app uses the phone camera to scan product bar codes, and then returns detailed product information right on the phone.

This is not new technology, as ShopSavvy has been doing this for a while. What Google Shopper adds to the mix is the ability to also scan the cover of books, videos and games by using the phone camera. Google’s vast online storage of information can recognize these product covers and figure out what it is. Alternatively, Google Shopper lets you speak the name of a product to get information, which is returned quickly to the phone display.

Product searches can be saved in the app for future reference, or shared with friends using Gmail, IM or Twitter. Makes it easy to show friends what they can buy you, and where they can find it.

Related research on GigaOM Pro (sub req’d):

Cool, Calm and Connected: 3 Design Principles for Connected Objects

  1. Judging by how well Goggles works, I think I’ll stick with ShopSavvy.

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  2. Joshua Blankenship Friday, February 19, 2010

    Such feature can be found with the Amazon app. What I like about Amazon’s app is the ability to take a picture of any item and it’ll return to you the closest match. Pretty nice.

    If you take a picture of yourself, or anyone else for that matter, it’ll return with results of a “Facebook for Dummy’s” book. ;)

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  3. A nifty tool. I wonder when barcodes will go a little more 2d like qr codes where the masses will download applications like above to scan as they go. Good article!

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  4. Shopsavvy also returns local prices with the ability to get directions to the store. Shopper only provides online results. Shopper also won’t read QR codes.

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