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Summary:

Yahoo just sent us a gloating press release letting us know that its Olympics web site has been getting more traffic than either NBCOlympics.com or ESPN.com. The site saw 9.3 million unique visitors from February 8-14, according to comScore numbers quoted by Yahoo. NBC’s Olympics site […]

Yahoo just sent us a gloating press release letting us know that its Olympics web site has been getting more traffic than either NBCOlympics.com or ESPN.com. The site saw 9.3 million unique visitors from February 8-14, according to comScore numbers quoted by Yahoo. NBC’s Olympics site attracted 6.5 million unique visitors during the same time period, and ESPN clocked 8.4 million uniques.

Granted, measuring Yahoo’s Olympics site against NBC’s web property is like comparing apples and oranges. There’s a big difference in the content offered by the two sites: Yahoo mostly offers catch-up videos and analysis, whereas NBC Olympics actually makes it possible to tune into the games in real time. However, Yahoo Olympics has a huge advantage by being associated with the fire hose that is Yahoo.com, where stories about the Olympics have been featured prominently ever since the games began.

And there’s another reason NBCOlympics isn’t getting as much traffic as it could: NBC’s decision to restrict live streams to cable, satellite and IPTV subcribers and to limit its coverage to 400 hours of live video. Broadcasters in other countries have been far more aggressive, transmitting as much as 2,000 hours of live coverage online, without any of the hoops through which NBC Olympics users have to jump.

Related content on NewTeeVee:

Where to Watch the 2010 Winter Olympics Online

Related content on GigaOM Pro (sub req’d):

The Ultimate Guide To TV Everywhere (subscription required)

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  2. David Henderson Friday, February 19, 2010

    Another reason NBC’s website is getting fewer visitors than Yahoo — it’s videos are restricted to users of Microsoft’s Silverlight plug-in, thereby freezing out Mac users that don’t have Intel processors. This appears to be a case of undue influence by Microsoft’s financial interest in NBC, proving that a major news network can indeed be bought.

  3. NBC Tears Down Its Pay Wall for Olympic Hockey Matchup Wednesday, February 24, 2010

    [...] for coverage elsewhere. Despite being the go-to outlet for the 2010 Winter Games, NBCOlympics.com was ranked third among sports sites featuring Olympics coverage during the first week of the games. With 6.5 million [...]

  4. Poll: What’s Your Take on NBC’s Online Olympics Coverage? Friday, February 26, 2010

    [...] of access restrictions. We’ll have to wait and see whether that has helped the network with its online ratings. However, numbers are one thing, actual experience is another. That’s why we want to hear [...]

  5. hermes handbags Wednesday, July 7, 2010

    Another reason NBC’s website is getting fewer visitors than Yahoo — it’s videos are restricted to users of Microsoft’s Silverlight plug-in, thereby freezing out Mac users that don’t have Intel processors. This appears to be a case of undue influence by Microsoft’s financial interest in NBC, proving that a major news network can indeed be bought.

  6. Yahoo Trademarks Sportstream, Plans for Live Sports? | Newsroom News Wednesday, July 14, 2010

    [...] Sports was the most popular site during the 2010 Winter Olympics, beating even NBC despite the fact that broadcaster transmitted many of the competitions live online. The site also [...]

  7. Yahoo Trademarks Sportstream, Plans for Live Sports? Wednesday, July 14, 2010

    [...] Sports was the most popular site during the 2010 Winter Olympics, beating even NBC despite the fact that broadcaster transmitted many of the competitions live online. The site also [...]

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