Summary:

For the past few days, we’ve been filling you in on some of the panels at our first namesake paidContent 2010 conference on Friday, Feb. 19…

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For the past few days, we’ve been filling you in on some of the panels at our first namesake paidContent 2010 conference on Friday, Feb. 19 at TheTimesCenter. We’re also featuring four Q&As with industry leaders from Yahoo (NSDQ: YHOO), Thomson Reuters (NYSE: TRI), MediaVest USA and The New York Times Co. (NYSE: NYT), each shining a light on different approaches to publishing revenue models:

Joining us are:

» Hilary Schneider, EVP, Yahoo Americas interviewed by yours truly on topics including the Yahoo Newspaper Consortium and Yahoo’s growth as an original content provider.

» Devin Wenig, CEO, Thomson Reuters Markets, who last spoke at one of our conferences as Reuters COO before the merger, will be interviewed by Kevin Delaney, managing editor of The Wall Street Journal Online. Questions for Wenig are sure to cover the mix of subscriptions that power Thomson Reuters and the strategy behind Reuters.com, including the expansion into opinion and the acquisition of BreakingViews.

» Amanda Richman, EVP & Managing Director, Digital, MediaVest USA interviewed by Jim Spanfeller, President & CEO, Spanfeller Group, former president & CEO of Forbes.com, and chairman emeritus of the Interactive Advertising Bureau. Many of the models being discussed Friday are meant to supplement. But how do paywalls affect ad dollars? How much does traffic matter versus targeting?

All this and an unusual opportunity for a group interview with The New York Times Company top brass about plans to meter NYTimes.com and the company’s digital future:
» Arthur Sulzberger, Jr., Chairman and Publisher
» Janet L. Robinson, President and CEO
» Martin Nisenholtz, SVP, Digital Operations

As is traditional at our conferences, attendees are encouraged to participate in all sessions — not just listen.

The full paidContent 2010 agenda is here.

Register today to be part of the conversation in person — and feel free to leave ideas or possible questions in the comments here.

Special thanks to our paidContent 2010 sponsors: Platinum: Oracle; Gold: Rubicon Project, Gigya, RR Donnelley and Lunch: The New York Times

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