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SinglePoint is acquiring India-based M2Junction, which has developed a text-messaging mobile advertising platform. The purchase comes just a…

SinglePoint

SinglePoint is acquiring India-based M2Junction, which has developed a text-messaging mobile advertising platform. The purchase comes just a week after the Bellevue, Wash. company sold off off a piece of its business to Ericsson and announced a new CEO. Terms of the deal were not disclosed.

SinglePoint said the acquisition enables it to enter the Indian mobile advertising market, by serving content owners, mobile operators and brands agencies. M2Junction is based in Dallas with significant operations in Hyderabad, India. In a release, SinglePoint’s new CEO Gowri Shankar, said:

  1. Isn’t it already pretty late to be getting into SMS marketing in India now ?

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  2. The SinglePoint ad marketplace solution…SingleBrand…is a powerful solution for publishers, advertisers and operators. It is not just market entry…it is market evolution.

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  3. This can do wonders as text promotion in India has just started before few years and its the ripe time.
    http://www.hindlist.com

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