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Summary:

Owen Van Natta, the former Facebook executive who was picked to revive MySpace last April, is stepping down, News Corp just announced. He’ll be replaced by two of his hires, Mike Jones and Jason Hirschhorn, who now each share the title of co-president.

Owen Van Natta, the former Facebook executive who was picked to revive MySpace last April, is stepping down, News Corp just announced. He’ll be replaced by two of his hires lieutenants, Mike Jones and Jason Hirschhorn, who now each share the title of co-president, reporting to News Corp digital CEO Jon Miller.

Circumstances around the shake-up aren’t clear yet. Miller was quoted in a press release as basically saying that Van Natta’s personal and professional priorities weren’t in alignment with MySpace. One thing is clear: Running MySpace, and trying to bring it back to relevance, is a tough job.

  1. The main issue with MySpace is they need youth on their management side to bring relevance. I really doubt a 40′ something will know what’s good for an 18 year old over Mark Z & co.

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  2. [...] A Voice Twitter for the Billions Who Don’t Have Internet See All Articles » Owen Van Natta Out as [...]

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  3. I disagree, it isn’t the age factor it is one of company culture. MySpace simply doesn’t fit with the rest of Fox Digital. (and yes, I meant FOX digital).

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  4. Relevance for Myspace will require a clear and executable focus on being a place to discover great content or be discovered. I’m with Digigal guru when he/she states that they need youth. But age isn’t necessarily the issue, instead, I think it’s a matter of finding an individual who is more of a visionary.

    I’m also with Lenley in the sense that the red tape prevents Myspace from being a trend setter in the content discovery space. Even if new executives are to brought in they may lack the authority to execute on anything worthwhile.

    Shoot. If I were running Myspace I would make the artists the main focus. WTF? The Myspace homepage doesn’t even focus on the community which is supposed to be powering it!

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  5. [...] Si en Junio despedían al 30% de los trabajadores de la empresa, ayer mismo se producía otro despido bastante más importante, el de Owen Van Natta (ex-ejecutivo de Facebook y hasta ahora CEO de MySpace), que había sido [...]

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  6. You guys have to know that Owen was not the right person for this job. The buzz around the valley has been for some time that Owen was not CEO material. You guys have to know this.

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  7. MySpace has been dead for awhile. It’s not hard to figure out why. Look at their demographics vs. Facebook.

    http://mashable.com/2009/09/25/nielsen-facebook-study/

    Wallet-share is in favor of Facebook.

    The only way I can see MySpace turning around is to offer a mind-exploding media experience. Think Boxee on the net. No software, just streams in the browser. Content is emperor right, Rupert? They would never do it, though.

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  8. [...]      0 A few weeks ago, when News Corp’s digital chief, Jon Miller, fired MySpace CEO Owen Van Natta and replaced him with Co-presidents Mike Jones and Jason Hirschhorn, I decided it [...]

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  9. [...] few weeks ago, when News Corp’s digital chief, Jon Miller, fired MySpace CEO Owen Van Natta and replaced him with Co-presidents Mike Jones and Jason Hirschhorn, I decided it [...]

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