Music videos from EMI will be distributed worldwide beginning in April, through a deal that it struck with online video firm Dailymotion. While EMI has landed music video distribution deals with Hulu and Vevo in the U.S., Dailymotion will give it global reach, enabling it company to monetize music videos from its labels all over the world.
The deal will include all of EMI’s labels, among them Astralwerks, Blue Note, Capitol and Virgin, as well as labels represented by EMI Label Services and EMI’s Caroline Distribution unit. According to an EMI spokesperson, the deal will include thousands of music video titles.
While providing broader distribution and monetization for its music videos, the deal enables EMI to reach viewers through multiple screens, including a recently released iPhone app and various Internet-connected TVs. Dailymotion has channels on Verizon FiOS and is available through Sony BRAVIA Internet Link products in North America.
Paris-based Dailymotion is one of the largest online video sites worldwide, claiming more than 65 million users. The deal will make use of Dailymotion’s ad platform, which delivers ads to all three screens. The online video site sells ads globally, but it also has a distributed sales presence which allows it to geo-target its ads for specific countries.