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Summary:

Some of the lessons learned from the commercials during Super Bowl 2010: Beer solves lots of problems, pants are optional. Google has Apple envy. NewTeeVee rewinds four top superbowl commercials.

Some of the lessons learned from the commercials during Super Bowl 2010: Beer solves lots of problems, women hold men back from their dreams and this year, pants are optional. But there were also some highlights for the web video world.

Flo TV pushed their mobile TV viewing device to hen-pecked men dragged out who miss football games because they’ve been dragged out to go shopping, but they also got behind will.i.am’s My Generation remix.

Google had a relatively clever ad in the second half pushing their search ability but, um, did anyone need to be told that Google is a good search destination? Was this the manifestation of some crazy Bing paranoia?

There were also two homages to the Dramatic Chipmunk — Carmax replicating the original video twice in 30 seconds (though with different animals):

And Vizio brought in the rodent as well as a bunch of other viral stars (including Tay Zonday and “the Numa Numa guy”) to push their web-connected TV.

As for commercial hosting — the ads weren’t even findable on CBSSports.com (to be fair, they were also talking a lot about this football game that was also going on today). And while Spike TV was definitely the game leader when it came to getting the ads online, Hulu’s clever voting interface should probably give them a long-term advantage.

  1. All the Super Bowl Ads are on CBS’s site now, as advertised during the game: http://www.cbssports.com/superbowlcommercials

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    1. PS Hulu sucks. I have to watch a (Coke) commercial before I watch another commercial?! Way to be greedy.

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      1. Fair point, Dave — but I much much prefer the Hulu player over CBS’s, which is why we embedded it here.

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      2. Oh, I agree. The CBS video quality is poor – pixelated, stretched, no fine control. On the other hand, if you can track down the ads in YouTube, it’s even better and probably won’t expire on you like the Hulu ones may (which is why I no longer embed them).

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  2. [...] Super Bowl 2010 Highlights For the Web Video World [...]

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  3. [...] Super Bowl 2010 Highlights For the Web Video World (newteevee.com) [...]

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  4. [...] Super Bowl 2010 Highlights For the Web Video World Some of the lessons learned from the commercials during Super Bowl 2010: Beer solves lots of problems, women hold men [...] [...]

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  5. [...] I don’t need to come up with the perfect “Ads of Super Bowl 44″ lede as NewTeeVee pretty much nailed it: Beer solves lots of problems, women hold men back from their dreams and this year, pants are [...]

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  6. [...] Sports Coverage of Super Bowl XLIV Scores Highest Rating in 23 Years; ratings for this year’s game were up 10 percent over 2009. [...]

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  7. [...] The Secret to Viral Video, Courtesy of LandlineTV When it comes to creating sketch comedy and spoofs for web video, the guys at Landline TV are relative newbies, having only been working together since August 2008. But since that time they’ve become a dominant force in creating incredibly topical yet notably creative viral video with high production value — including recent million-view baby Little Jersey Shore and most recently, a parody of Google’s first Super Bowl ad. [...]

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  8. [...] the commercial premiered Sunday night, its slightly sappy subject matter and easily-replicated format should have been a clear indication [...]

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