Comments on: Pepsi Has Already Won By Avoiding the Super Bowl http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/ Fri, 10 Feb 2012 21:40:26 +0000 hourly 1 http://wordpress.com/ By: Ning Turns Pay-Only, But Free Software Here to Stay | TechnologyMaven http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239147 Thu, 22 Apr 2010 03:12:58 +0000 http://gigaom.com/?p=97285#comment-239147 [...] At the dawn of the internet age, most internet startups counted on advertising to support their business models once their funding was exhausted … only to be woefully disappointed.  Well, today online advertising is a valid and thriving revenue source.  And it’s not just about banner ads anymore.  There are increasingly creative ways of using the internet medium to engage and interact with consumers — including video, social media, contests, etc.  In fact, online advertising is proving to be even more valuable than TV ads.  Just ask Pepsi, who sat out the Superbowl this year and instead invested their ad dollars into a social media campaign. [...]

]]> By: #1 Reason some win and some lose on Facebook | Local Marketing Tucson http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239146 Mon, 22 Mar 2010 20:17:38 +0000 http://gigaom.com/?p=97285#comment-239146 [...] Pepsi Has Already Won by Avoiding The Superbowl (gigaom.com) [...]

]]> By: Social Media – The Final chapter « Cstudyinc's Blog http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239145 Thu, 04 Mar 2010 10:36:36 +0000 http://gigaom.com/?p=97285#comment-239145 [...] it as the writing on the wall for thematic advertising.  The move which, according to Nielsen, was more than vindicated by massive PR value saw a redirection of funds into a social media project called “Pepsi Refresh”, an [...]

]]> By: The Viral Genius of Wieden+Kennedy’s New Old Spice Campaign http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239144 Fri, 19 Feb 2010 21:06:41 +0000 http://gigaom.com/?p=97285#comment-239144 [...] The Man Your Man Could Smell Like: Isaiah Mustafa Am I the only one who’s been bored by many of the ads that have recently attempted to go viral? Two weeks after the Super Bowl, not a single one of the campaigns launched at that time remains memorable, and the real innovators are mostly focusing on alternative social media ideas. [...]

]]> By: Ok, so now what? » ארכיון הבלוג » האם המדיה החברתית היא מדיה? http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239143 Fri, 12 Feb 2010 08:59:07 +0000 http://gigaom.com/?p=97285#comment-239143 [...] לקריאת הקייס [...]

]]> By: Amanda http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239142 Tue, 09 Feb 2010 14:48:44 +0000 http://gigaom.com/?p=97285#comment-239142 Nicely done, Pepsi! Certainly the next wave will combine social media and television.. but hasn’t GoDaddy already done that? http://bit.ly/ad7UBq

]]> By: Top Posts — WordPress.com http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239141 Tue, 09 Feb 2010 00:30:19 +0000 http://gigaom.com/?p=97285#comment-239141 [...] Pepsi Has Already Won By Avoiding the Super Bowl When it comes to the football side of Super Bowl XLIV, everyone knows that today’s matchup pits the New Orleans [...] [...]

]]> By: More thoughts on the value of Traffic, Fans and Customers « excapite http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239140 Tue, 09 Feb 2010 00:29:43 +0000 http://gigaom.com/?p=97285#comment-239140 [...] Apparently Pepsi spends about $30 Million on their campaigns during the annual Super Bowl festival of advertising. However this year Pepsi decided to fund a number community renewal events across the U.S. instead of advertising during the Super Bowl. (See  GigaOm – Pepsi Has Already Won By Avoiding the Super Bowl) [...]

]]> By: Super Bowl and Social Media – It’s Synergy Jim, but not as we know it | Social Commerce Today http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239139 Mon, 08 Feb 2010 21:30:14 +0000 http://gigaom.com/?p=97285#comment-239139 [...] Controversy – Pepsi’s Non Ad (pulling out to invest in cause marketing),  Go Daddy and ManCrunch banned ads, Focus on the [...]

]]> By: Danno http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239138 Mon, 08 Feb 2010 17:08:50 +0000 http://gigaom.com/?p=97285#comment-239138 So Pepsi pulled a Google and avoided overpriced TV ads…

Right when Google pulled a Coke and threw $ into a Super Bowl ad…

Irony is delicious.

]]> By: Mathew Ingram http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239137 Mon, 08 Feb 2010 15:57:21 +0000 http://gigaom.com/?p=97285#comment-239137 Yes, it does seem like the kind of thing that will probably only work once :-)

]]> By: Tom Foremski http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239136 Mon, 08 Feb 2010 15:53:45 +0000 http://gigaom.com/?p=97285#comment-239136 Very smart move. But, shame about all that sugar water making our kids obese and contributing to diabetes. How much is that publicity counted against the ‘positive’publicity, I wonder…

]]> By: Pepsi Winning by Avoiding The Superbowl But They’re Missing Out Ignoring Mobile. « Marketing Avatar http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239135 Mon, 08 Feb 2010 15:02:09 +0000 http://gigaom.com/?p=97285#comment-239135 [...] Pepsi Has Already Won by Avoiding The Superbowl – GigaOM. [...]

]]> By: eideard http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239134 Mon, 08 Feb 2010 12:46:36 +0000 http://gigaom.com/?p=97285#comment-239134 Yeah – let’s stick with corporations that never donate to communities.

There is hardly anything more retrograde than “the worse it is, the better it is”.

]]> By: Marshall Kirkpatrick http://gigaom.com/2010/02/07/pepsi-has-already-won-by-avoiding-the-superbowl/#comment-239133 Mon, 08 Feb 2010 09:48:08 +0000 http://gigaom.com/?p=97285#comment-239133 Ha! Smart! That schtick won’t work so well next year, but it’s cool anyway.

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