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	<title>Comments on: Another Publisher Uses iPad as Leverage for Price Hike</title>
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		<title>By: iPad Transformation of Print Industry Continues&#160;&#124;&#160;Bookbee</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380892</link>
		<dc:creator><![CDATA[iPad Transformation of Print Industry Continues&#160;&#124;&#160;Bookbee]]></dc:creator>
		<pubDate>Wed, 17 Feb 2010 23:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380892</guid>
		<description><![CDATA[[...] Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]</p>
]]></content:encoded>
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		<title>By: iPad Transformation of Print Industry Continues &#171; Apple News Daily</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380891</link>
		<dc:creator><![CDATA[iPad Transformation of Print Industry Continues &#171; Apple News Daily]]></dc:creator>
		<pubDate>Wed, 17 Feb 2010 00:51:02 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380891</guid>
		<description><![CDATA[[...] Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]</p>
]]></content:encoded>
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		<title>By: iPad Transformation of Print Industry Continues &#171; Tech News</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380890</link>
		<dc:creator><![CDATA[iPad Transformation of Print Industry Continues &#171; Tech News]]></dc:creator>
		<pubDate>Tue, 16 Feb 2010 23:44:19 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380890</guid>
		<description><![CDATA[[...] Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]</p>
]]></content:encoded>
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		<title>By: iPad Transformation of Print Industry Continues</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380889</link>
		<dc:creator><![CDATA[iPad Transformation of Print Industry Continues]]></dc:creator>
		<pubDate>Tue, 16 Feb 2010 23:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380889</guid>
		<description><![CDATA[[...] Jade and No one has commented    While Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Jade and No one has commented    While Apple has yet to sell a single iPad, the device has already challenged the domination of Amazon and the Kindle for e-books, and now periodical and newspapers are experiencing this [...]</p>
]]></content:encoded>
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		<title>By: The Burg</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380888</link>
		<dc:creator><![CDATA[The Burg]]></dc:creator>
		<pubDate>Thu, 11 Feb 2010 16:54:54 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380888</guid>
		<description><![CDATA[This seems kind of obvious but the vast majority of people would rather buy the 2 or 3 songs from an album that they like than spend $15 on an album to listen to 2 or 3 songs.  And the quality of an mp3 is just fine for most of us.  So for most people Apple has made (legal) music more affordable.]]></description>
		<content:encoded><![CDATA[<p>This seems kind of obvious but the vast majority of people would rather buy the 2 or 3 songs from an album that they like than spend $15 on an album to listen to 2 or 3 songs.  And the quality of an mp3 is just fine for most of us.  So for most people Apple has made (legal) music more affordable.</p>
]]></content:encoded>
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		<title>By: Gary</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380887</link>
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 08 Feb 2010 16:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380887</guid>
		<description><![CDATA[To make things easy for you, Henk - I would. I don&#039;t get much free time to read any more and when I do, it&#039;s typically when I&#039;m travelling. I have a bunch of paperbacks cluttering up shelves bought on previous trips, read once and now just gathering dust. Sure, I could sell them on if I organised myself, but I much prefer the idea of having a device I can download e-books onto and read at my convenience. I wouldn&#039;t buy a Kindle as I don&#039;t read enough to justify the cost, but I may well plump for a 2nd-gen iPad, given the other functionality it offers.]]></description>
		<content:encoded><![CDATA[<p>To make things easy for you, Henk &#8211; I would. I don&#8217;t get much free time to read any more and when I do, it&#8217;s typically when I&#8217;m travelling. I have a bunch of paperbacks cluttering up shelves bought on previous trips, read once and now just gathering dust. Sure, I could sell them on if I organised myself, but I much prefer the idea of having a device I can download e-books onto and read at my convenience. I wouldn&#8217;t buy a Kindle as I don&#8217;t read enough to justify the cost, but I may well plump for a 2nd-gen iPad, given the other functionality it offers.</p>
]]></content:encoded>
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		<title>By: Henk Duivendrecht</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380886</link>
		<dc:creator><![CDATA[Henk Duivendrecht]]></dc:creator>
		<pubDate>Mon, 08 Feb 2010 09:42:18 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380886</guid>
		<description><![CDATA[Apple made music affordable? By offering songs for $1? That seems cheap but is actually more expensive than a real CD from the store AND you get worse music quality. This will be the same for ebooks. You pay more and you get less.

Besides, I can&#039;t for the life of me figure out who would want to read a book from an iPad screen. (or a kindle screen for that matter).]]></description>
		<content:encoded><![CDATA[<p>Apple made music affordable? By offering songs for $1? That seems cheap but is actually more expensive than a real CD from the store AND you get worse music quality. This will be the same for ebooks. You pay more and you get less.</p>
<p>Besides, I can&#8217;t for the life of me figure out who would want to read a book from an iPad screen. (or a kindle screen for that matter).</p>
]]></content:encoded>
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	<item>
		<title>By: Albertkinng</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380885</link>
		<dc:creator><![CDATA[Albertkinng]]></dc:creator>
		<pubDate>Mon, 08 Feb 2010 00:21:55 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380885</guid>
		<description><![CDATA[Apple is a company and that company sell products. The products are hardware for work and content. If you don&#039;t like the products don&#039;t buy them. If I create a device for sell and play content I wouldn&#039;t like the opinions of some people trying to control how I will sell my content and Where I let playing them. PLEASE! go and buy other device and stop all of this already. You are the ones thats going o be buying the iPad anyway.]]></description>
		<content:encoded><![CDATA[<p>Apple is a company and that company sell products. The products are hardware for work and content. If you don&#8217;t like the products don&#8217;t buy them. If I create a device for sell and play content I wouldn&#8217;t like the opinions of some people trying to control how I will sell my content and Where I let playing them. PLEASE! go and buy other device and stop all of this already. You are the ones thats going o be buying the iPad anyway.</p>
]]></content:encoded>
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	<item>
		<title>By: cc</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380884</link>
		<dc:creator><![CDATA[cc]]></dc:creator>
		<pubDate>Sun, 07 Feb 2010 23:07:43 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380884</guid>
		<description><![CDATA[Apple made music affordable so there is no need to steal it.

I know a lot of friends at Sony Music that lost their six figure jobs due to the new price structure of digital music.  But they had the chance for many years to lower the 16-22 dollar prices on the cd albums. 

They now sell more digital single tracks to make up for album sales.

The fact that you can buy one song now, rather than having to buy the whole album, changed the industry marketing forever.]]></description>
		<content:encoded><![CDATA[<p>Apple made music affordable so there is no need to steal it.</p>
<p>I know a lot of friends at Sony Music that lost their six figure jobs due to the new price structure of digital music.  But they had the chance for many years to lower the 16-22 dollar prices on the cd albums. </p>
<p>They now sell more digital single tracks to make up for album sales.</p>
<p>The fact that you can buy one song now, rather than having to buy the whole album, changed the industry marketing forever.</p>
]]></content:encoded>
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	<item>
		<title>By: cc</title>
		<link>http://gigaom.com/2010/02/05/another-publisher-uses-ipad-as-leverage-for-price-hike/#comment-380883</link>
		<dc:creator><![CDATA[cc]]></dc:creator>
		<pubDate>Sun, 07 Feb 2010 22:56:59 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=40565#comment-380883</guid>
		<description><![CDATA[I&#039;m in the publishing industry.

The biggest savings to the publisher is not having to store a huge inventory anymore.  That is where we lose money!  You have to guess correctly as to what will sell and order accordingly.    That is a HUGE savings not having books that are not selling filling a warehouse!  No more close out sales and publisher shreddings with regular books.

In my business it is all print-on-demand now.   Retailers place a direct order and no longer have it shipped from a warehouse.  Keeps editions, corrections, and printings up-to-date.

Also, you are ALL forgetting.  Currently there is NO sales taxes on digital items sold over the web.  Really helps with our sales and profit margins.   I sure hope that does not change!

It is a win, win, win for publishers.  However, they don&#039;t want to lower their prices down to where they should be.  6-12 dollars for a digital book is still WAY to high.   Their profit margins are actually higher at these prices over paper hardbacks two or three times the price.  They can still make a ton of money at half that 6-12 dollar cost!   Digital files are meant to be thrown away after they are read, unlike real books.  The price should reflex this!]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m in the publishing industry.</p>
<p>The biggest savings to the publisher is not having to store a huge inventory anymore.  That is where we lose money!  You have to guess correctly as to what will sell and order accordingly.    That is a HUGE savings not having books that are not selling filling a warehouse!  No more close out sales and publisher shreddings with regular books.</p>
<p>In my business it is all print-on-demand now.   Retailers place a direct order and no longer have it shipped from a warehouse.  Keeps editions, corrections, and printings up-to-date.</p>
<p>Also, you are ALL forgetting.  Currently there is NO sales taxes on digital items sold over the web.  Really helps with our sales and profit margins.   I sure hope that does not change!</p>
<p>It is a win, win, win for publishers.  However, they don&#8217;t want to lower their prices down to where they should be.  6-12 dollars for a digital book is still WAY to high.   Their profit margins are actually higher at these prices over paper hardbacks two or three times the price.  They can still make a ton of money at half that 6-12 dollar cost!   Digital files are meant to be thrown away after they are read, unlike real books.  The price should reflex this!</p>
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