Comments on: 1 in 6 Viewers Click Away During Pre-rolls

By: HTML5 Video Better Than Flash | Developer Code book

HTML5 Video Better Than Flash | Developer Code book — Fri, 25 Jun 2010 10:30:10 +0000

[...] from audience measurement and video distribution company TubeMogul showing that one in six viewers abandons a video before it begins when an ad [...]

By: Viewers More Likely to Stick Around for HTML5 Video Than Flash

Viewers More Likely to Stick Around for HTML5 Video Than Flash — Thu, 24 Jun 2010 16:35:16 +0000

[...] away, with research from audience measurement and video distribution firm TubeMogul showing that one in six viewers abandon a video before it begins when an ad [...]

By: Minus Pre-Rolls, Luck and the Virgin A Tight and Intriguing 60 Seconds - NewTeeVee Station

Fri, 23 Apr 2010 21:37:25 +0000

[...] Back to the pre-roll issue: Believe me, I understand that there are very few established ways to generate any sort of revenue from a web video project. But at a certain point it becomes an issue of presentation, and sitting through so many prerolls has a definite negative effect on viewership. [...]

By: Minus Pre-Rolls, Luck and the Virgin A Tight and Intriguing 60 Seconds

Minus Pre-Rolls, Luck and the Virgin A Tight and Intriguing 60 Seconds — Wed, 21 Apr 2010 21:03:20 +0000

By: Breaking Down the Numbers on Crackle’s The Bannen Way

Breaking Down the Numbers on Crackle’s The Bannen Way — Fri, 19 Feb 2010 14:01:42 +0000

[...] it’ll count as a view if you don’t click away before the pre-roll’s done, like one out of six users do according to [...]

By: Cold calling

Cold calling — Fri, 05 Feb 2010 01:21:33 +0000

If someone clicks away typically they weren't 100% certain they wanted to watch the video. Just like the comment above stated, if they put the advertising content a few minutes in after the person has already invested time into the video it would increase views. But this can be hard if it's not a show and just a short video where you have no logical stopping place.

By: Marti Resteghini

Marti Resteghini — Thu, 04 Feb 2010 18:28:04 +0000

Yes, we ARE listening! It's something we think about on a daily basis.

FYI - The number of videos watched per viewer, per session has not changed since our deployment of preroll ads.

By: Clive

Clive — Thu, 04 Feb 2010 00:18:17 +0000

Are you listening KoldCast.tv ?

By: Jamie

Jamie — Wed, 03 Feb 2010 22:16:52 +0000

Dude why haven't online producers and advertisers got it yet? Pre-roll sucks. Mid-roll, ie: Running them after after the title sequence is the best place for the ad roll.

Viewers are 10x more likely to sit through an ad after giving them a good 30-60 seconds of intro content. Pre-roll makes the blood boil, its a "cold call pitch" with no incentive.

"Warm up" the viewer, incentivize him/her with teaser and give him a reason to stick around. Guaranteed click throughs or at least view throughs will increase.

Its not rocket science...just ask TV.