Geoff Cook is the CEO of myYearbook, a social network built around meeting new people. He also founded EssayEdge and ResumeEdge and sold the…

Geoff Cook

Geoff Cook is the CEO of myYearbook, a social network built around meeting new people. He also founded EssayEdge and ResumeEdge and sold them to The Thomson Corporation.

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  1. interesting

  2. These platforms, if they keep in check with all evolutions, have an extremely strong position. The only way they can fail is if they do something uncool, or fail to keep up with new communication techniques.

  3. good example of a picture being worth a thousand words

  4. Please bring more startup CEOs like Geoff to the table – they obviously know what they talking about.

    The stream pipeline is loss in the narrative simply because writers do not understand it and when they do understand, they fear it.

    Facebook and Twitter created a diverse stream of social blathering and social activities and with a little data mining and business intelligence skills, smart people can learn to extract, niche and monetize on this ongoing stream of information such as MyYearBook is obviously doing.

    Writers still really want to believe they can type up something creative and get an audience to pay for it, even if they throw up a paywall. They do not understand that these streams are a living information entity that can shape, touch, and transfer among people in real time – something that a newspaper can never do.

    What Geoff explained is the huge opportunity for people out there to understand that many executives don’t understand or in denial and don’t want to accept how the “stream” is probably the most disruptive information dissemination to mass media as we know it.

  5. good text. inspiring. just thinking of foursquare as a company taking care of the qualified information taken out of the stream of being on the road, eating, drinking, buying, being in other places than home.

  6. @viewsagent.com — I’d add another way they could fail — if they don’t monetize well. We spent most of 2009 getting the monetization engine right (making virtual currency 33% of revenue, up from 0% in July 2008) and we’ll be spending most of 2010 building the top of the funnel and growing audience. That’s often considered the backwards way of doing it versus just raise a boatload of money and hope it all works out :-)

    @Ed Dunn — Thanks very much!

    @jensbest — Agreed Foursquare is exciting, but I’d be worried about Facebook and Twitter eating Foursquare’s lunch. While I tend to think that the streams that will win will be differentiated (and Foursquare is today), I also think if your stream is enhanced by the real world social graph you may end up having your lunch eaten by Facebook — location seems to me to be the type of info that you might tend to exclusively publish to your real world friends. Flirting and meeting new people, on the other hand, is something most people would look socially awkward doing in the Facebook stream, creating an opportunity.

  7. Nice article and some very good points. You piqued my interest about My Yearbook and I clicked over to check it out. Honestly, I have to say that I was immediately turned off – but clearly because I’m not your target demographic. I like what you have to say about meeting new people and connecting with others. The Chatter stream is interesting and seems much more user friendly than Twitter. However, I’m not interested in Flirting or having romantic encounters. What I would like to see is a combination of the Twitter stream for Business in a more intuitive environment like Facebook. Perhaps you can create “My Briefcase” for the business set!

  8. Thanks for a very enlightening post. Interesting possibilities as to where Social Media moves to next. It reinforces the point that Social Media has already morphed into some way beyond “media”. It has become the 5th “P” in the marketing mix. PEOPLE. Right up there with the other basics of Product,Price,Place and Promotion. A people strategy must be an integral part of the marketing plan of any business…and, as you point out, we are just at the beginning stages of its development.


  9. socialscientist Tuesday, February 2, 2010

    Great points, but this feels more like a pitch to Join MYYearbook.com

    Who is actually on that? It feels like a network for perpetrators to prowl.

  10. This is a well written post but I’m not sure I agree with the conclusions. One of the main utilities of a social network is the ability to share your thoughts/content with people you care about. The problem with niche social networks is that they are worthless if all your peeps are still over on FB- you literally have to drag them over to sign up on the niche site, and many of your friends won’t do it. A perfect example is with travel-focused social networks. I have had many friends take off on a year-long journey, posting stories/photos on a niche travel site, only to abandon it after 2 or 3 months because all of their friends were still on FB and not seeing any of the postings. It is hard to fight that kind of momentum and most people bail on the niche sites after a couple months because it isn’t worth trying to maintain multiple profiles and herd your friends onto multiple niche sites…


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