Summary:

NBCU Projects 200 Million Will Watch Winter Olympics TV Coverage; NBC Universal’s president of research, Alan Wurtzel, suggests that 200 million viewers will watch at least some portion of the Winter Games. (Multichannel News) To measure the total audience across TV, online and mobile devices, NBCU […]

NBCU Projects 200 Million Will Watch Winter Olympics TV Coverage; NBC Universal’s president of research, Alan Wurtzel, suggests that 200 million viewers will watch at least some portion of the Winter Games. (Multichannel News) To measure the total audience across TV, online and mobile devices, NBCU is partnering with various research providers to create a Total Audience Measurement Index (TAMi). (MediaPost)

Ustream Launches a New Desktop Client; live streaming firm launches a new client called Ustream Producer, which includes high-video quality and editing tools to give live streams an added layer of polish. (TechCrunch)

Movie Gallery Plans Restructuring; Hollywood Video chain owner is preparing to file for bankruptcy as soon as next week, according to people familiar with the matter. (Wall Street Journal)

The iPad’s Threat to Advertising; IAB CEO Randall Rothenberg waxes philosophical about the effect that walled garden devices like the iPad have on the advertising industry. (I, A Bee) Also: How the iPad helps mobile ad firms — and hurts traditional online advertisers. (GigaOM)

The Future of Branded Entertainment: Q&A With Brent Friedman; co-founder and president of Electric Farm Entertainment talks about how to integrate sponsor messages into branded videos. (SparkSheet)

Motorola Ships 100 Millionth Digital Entertainment Device; celebrating 50 years in the consumer electronics market, Moto’s Home and Networks Mobility business shipped its 100 millionth digital entertainment device. (press release)

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