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I finally got around to watching the stream of Wednesday’s iPad announcement at about 11:30 local time last night. Of course, I couldn’t wait until the bitter end to go to bed, and falling asleep was a bit challenging even at that late hour. After a […]

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Steve JobsI finally got around to watching the stream of Wednesday’s iPad announcement at about 11:30 local time last night. Of course, I couldn’t wait until the bitter end to go to bed, and falling asleep was a bit challenging even at that late hour. After a short but good night’s rest, I awoke with a thought that had absolutely nothing to do with the iPad, and everything to do with the iPad all at the same time.

I have a strange sense that we were watching what is perhaps the penultimate performance by the master of the keynote. Please understand, this is entirely an intuitive sense that something wasn’t quite business as usual. I have no knowledge of any such information, nor am I making a prediction. I’m just offering my take on what I saw. And I saw several telltale signs that Steve Jobs may be on his way to relinquishing his CEO role at Apple. Here are my thoughts.

  1. Jobs went out of his way to point out that Apple is a $50 billion company.
  2. There were a couple of historical references, including the great black-and-white photo of Jobs and Woz and the first PowerBook.
  3. Though they weren’t necessarily presented in this manner, that sounds a lot like personal legacy to me. Reading between the lines, the unspoken message is “I’ve turned this garage band into one of the most powerful companies in the world today.”
  4. With one quick comment and supporting slide, Jobs made a major strategic shift and repositioned Apple as a mobile products company, which has a much more exciting future than computers.
  5. He also made a clear effort to convince the media in attendance that they could sell this device. The subtle message is that if they can get traction on the iPad while growing or maintaining the other three product lines, they can succeed well into the future without him.
  6. Schiller and Forstall played pretty significant roles in the iPad announcement and Jobs is nowhere to be found in the announcement video. Neither of these unprecedented, but noteworthy nonetheless.

My gut tells me that the earnings and iPad announcements this week was the first real indication that the public reveal of Apple succession is underway. I expect Jobs to become non-executive chairman, maintaining a public profile and involvement as inspirational leader and assurance for investors. Cook will take over as CEO and Oppenheimer remaining CFO. Cook will remain the behind-the-scenes operational genius, with Schiller, Forstall, and to a lesser extent Madsen being the public personae for products. Schiller is the Mac guy (yesterday, his role was relegated to iWork, which is a port of a desktop suite of apps). Forstall is the iP guy (iPhone, iPod, iPad). If the future of the company is truly as a mobile products company, that suggests Forstall will have an increasingly visible role with the company, with Schiller taking a back seat. Indeed, Forstall seems more at ease leading a major presentation, save for his inability to hide the remote while clicking to change slides or averting his eyes to the confidence monitor. The wild card is designer Jonathan Ive, but my guess he is very passionate about the design side of the company and doesn’t want the hassles of the business.

Apple doesn’t need a breakthrough device for some time. If it continues to execute well on its current product lineup–something Cook excels at–they should be in great shape. Right now or soon after the iPad ships might very well be the perfect time for Jobs to announce his successor.

  1. A great innovative thinker.Who pulled Apple towards success with commitment.

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    1. I agree.

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    2. Agreed

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    3. What happened to all the chatter about the I-phone ending exclusive deal with AT&T? I think Apple will live to regret its decisions. Yes, Apple products are hot right now but nothing consumers will move on and to other products as they come available. I will never leave my carrier for the I-phone and I know their are others out there that feel the same. Get the clue Apple your days of popularity are numbered. Job bashed Adobe for being lazy, he needs to look at his own approach of expansion as lazy. After all this time Sprint and Verizon should have the I-phone. Get a clue Jobs.

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  2. Dave Ottalini Friday, January 29, 2010

    I’m not sure Steve can do much more to make this company a success. It may well be time for him to take a step back and really enjoy his life and family. It would be nice to see Apple share some its wealth through an educational foundation (say) that Jobs could work with (yes – like the Gates Foundation) but in any case, he deserves to “retire.” On the other hand, he is a workaholic so it will be interesting to see what he does over the next year or so.

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  3. Stanley Goodsoil Friday, January 29, 2010

    I can’t believe you just wrote this. I had the same thoughts while watching the Stevenote. I didn’t notice really any of the things you mentioned but, something just seemed like Steve was saying, I am getting ready to say goodbye. It’s interesting that someone else picked up on it. Now that you make your case, it seems like it is almost inevitable.

    It also goes along with the reported “this is the most important thing I ‘ve ever worked on” comments from Steve. It seems like he’s brought what he considers the big achievement to market and he’s ready to step away from the helm, at sometime soon.

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    1. Funny. I just commented on that down below. I totally agree with what you’re saying.

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    2. Same here. I had the very same thoughts when I watched. I got the feeling rather than an iPad(its an excuse). Its a milestone of what he has done so far. And it was more of a goodbye note than anything else.

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  4. I think we all know Jobs will be going soon – especially if his ill health kills Apple stock – and a successor is being groomed, but who?

    Only Jony Ive has the charisma, but that’d mean a shift in his role.

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  5. I just wonder who will be his replacement. It is just very hard to imaging an Apple without Jobs.

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  6. Meghann Cheetham Friday, January 29, 2010

    It’s so sad to think that Steve could be leaving his post as CEO; what a decade it has been for him. At least he would be leaving on a high.

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  7. sorry about last post missed the last paragraph.

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  8. It’s going to happen someday. People put way too much faith in Jobs as the embodiment of Apple; that works great for overall guidance and product announcements, but it’s too risky otherwise. As long as Apple can hold onto their philosophy and keep attracting talented workers, I’ll be happy.

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  9. @Thorsten

    Obviously the iPad’s not for you, then. But HTML5’s going to kill Flash in 2010.

    Just like Apple were the first to ditch floppy discs and, to an extent, optical drives – they seek to lead on online tech.

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  10. I don’t see this at all. I thought he looked really healthy. And as long as he is healthy he will do what he loves, which is run Apple. There is nothing else he would want to do. He will stop running Apple when he is dead, end of story. If that is in 1 year or 30, the same truth holds.

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    1. Running Apple is what Jobs *wants* to do. There is no other life that he can’t wait to live. He will only leave Apple if he can no longer run it. Period. Considering he looks healthy, expect him to continue at Apple for many more years.

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  11. @jlk – It’s a nice sentiment, but divorced from business reality.

    If Jobs’ health fails it affects stock price, and hiding this (which has kind of happened before) is illegal under US securities law.

    While Jobs has been an inspirational and successful leader for Apple, the absence of an heir to the throne is in fact a weakness. As history has shown us, if there’s no heir, serious consequences follow.

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  12. No. He has one more product to take on.

    AppleTV.

    He has got to finish that off, it was his hobby that is a sleeping giant to control the house. You control the TV you control the house. That would be the final product that puts Apple over the top. NO one will be able to compete in as many product categories so successfully as Apple if they get ATV going.

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    1. Absolutely, I love my tvs, all four of ‘em. I’ve thought this product is a potential masterpiece. I don’t think Steve Jobs can quit, it wouldn’t be good for him personally, and hobbies are fun anyhow!!!

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  13. He’s probably just tired of only making a 1 dollar salary every year. ;)

    Kidding aside, good observations. It’s bound to happen sooner or later of course. But now with the latest super-hyped/over-rumored device finally in the wild, what else could he possibly have up his sleeves to hang around for? (A geek can dream, right?)

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  14. It could be that because of his health and really forced to look at his own mortality, that he’s treating each keynote as his last. It’s sad to think of him leaving as he’s really a textbook presenter and director but maybe it’s time for him to move onto other things.

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  15. How funny that you should write this today. I had the same feeling last night as I watched the keynote. He looked so frail anyway and I also had the gut feeling that this one might be his last hurrah. So are they going to call themselves “Apple Mobile” now? That’s what I was wondering while watching it.

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  16. I felt that too, not that specific… but yeah… there was something awkward with the keynote from Jobs side… if you think of it, where was all the entusiasm that we seen on the iPhone keynote?
    Maybe something was missing from the keynote… i also feel that there is something more in terms of software regarding the iPad…

    And can someone tell me what the hell is that button on the right of the unlock slider?

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    1. The button will turn the iPad into a digital photo frame of sorts, showing your photos with some transitions so that while it is charging, it can display your photos. A very nice little touch.

      Kevin

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    2. Too bad… i thought it could be for multi user log in : )

      Imagine sharing an iPad with the family…
      It surely would work around here : )

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  17. OK, maybe is the interface that’s bothering me… i know, Apple want’s people already familiar with the iPhone and iPod Touch to feel right at home… but hey, this is a different beast! It should have a more personalized elements of the iPhone family…

    Read here: http://feedproxy.google.com/~r/idsgn/~3/UmkW816dy_Q/ipad-the-forgotten-details

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  18. Well it’ll be sad to see him go, i’m an apple fan who doesn’t own even one apple product (i know what you’re thinking). What more can apple come up with? Probably nothing out of this world for the time being, just cool improvements and variations of their existing products.

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  19. I thought the same thing. He looked quite frail and judging from this report, that presentation took a hell of a lot out of him:

    http://gawker.com/5459205/steve-jobs-entourage-forbids-pictures-of-his-labored-old-man-shuffle

    I don’t think he’s at death’s door any more, but running a company like Apple after having such serioud health problems can’t be a long-term proposition. But hopefully he’ll stick around as an inspiration for them for years to come.

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  20. Dave Greenbaum Friday, January 29, 2010

    I agree as well. I think that’s one of the reasons for the buzz beforehand. He wants to go out with a bang.

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  21. I think you’re over reaching a bit on this. I’m just not seeing it.

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  22. I’m totally with you on this. Creating one, last, “insanely great” product – and a truly Walkman-like, “nobody even knew they needed it” product, at that – has probably kept him going at his accustomed pace. Now that the public intro is done, he may well take time with his family, while he still has time to enjoy them. Leave Apple? Never (they’ll carry the man out in a plain, white box with a tasteful “Designed by Apple in California” notation on it). Step back and let Tim Cook running the company for real? I say, watch for WWDC and the manufacturing release of the iPad. It will be his last public appearance as “iCEO.”

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  23. In another report you say to not listen to rumors, real world patents or trademarks but you want us to swallow your “gut” on this one. Ha! You are a very confused blog. In other words, listen to your rehashed news and silly opinions. Thanks for the humor.

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  24. In a way, there is this sense of Jobs having finally achieved what seemed to be his ultimate goal in personal computing: to produce the computer appliance that perfectly hides the fact that it is a computer. The iPad is pure function, in the sense of the user not having to worry about OSes or apps’ compatibility or maintenance or malware or anything computerish. As closed as the original Lisa was. And it is a Tablet, the format that kept failing and failing, done well. We can nitpick it to death, but the fact is that this is it: the post-PC platform. We’ll see Google, Palm and others produce their own versions, but once again Apple is first to nail it.

    (I’m not trying to be rah-rah about it, but this is how I think the view from his mountain looks like)

    Somehow, there must be in him a certain feeling of acomplishment, a weight having been lifted from his shoulders and, having in account his health, some sense of last legacy. After all, I don’t think he can create any new category of product in the time he has left.

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  25. I wholly agree with you. And to be honest, the thing that struck me the most about the presentation, was the he didn’t seem as on top of things…. or rather, I got a sense that he was tired on stage. Talking about the product, showing it off, but almost like he was searching for the right words, or words in general in some cases… I hope that makes some sense.

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  26. This would be a sad day for the technology world.

    My hope is that Steve walk away from Apple in 24 months and stay on as a visionary who’s hand touches every apple product for the next 10 years even if he stops by to say, “that sucks” and goes home.

    Then, he finally takes the side of Bill Gates and begins driving innovative ways to make our world a better place by using the pull of Apple w/ Disney in a way that leaves his legacy as a visionary and global face for poverty and hunger.

    I think Steve can really make a huge impact in his final 20 years just has Bill has been doing for the past decade. The two guys together can really make our world a better place and I think even Steve gets tired of gluing aluminum to plastic and putting a microchip inside of it.

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    1. Your phrase “gluing aluminum to plastic and putting a microchip inside of it” instantly reminded me of his question to John Sculley, “Do you want to spend the rest of your life selling sugared water to children, or do you want a chance to change the world?”

      Apple may have just been gluing together aluminum, plastic, and microchips the past dozen years, but I do think it’s also been changing the world.

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    2. Hey Scott. Totally! I’m not downplaying the impact Apple had on the world. Pepsi has also done things culturally to our world that altered things.

      I was thinking of that quote when I wrote it actually comparing Apple to what Sculley was doing at Pepsi.

      to be fair, I’m just “pecking away on a keyboard” because everything can be simplified.

      yeah apple rocks, but Steve could really improve his legacy more by stepping away now. Apple is in good hands.

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  27. It would make sense for Steve Jobs to step back from some of his daily duties, and he quite clearly already has done that because of his illness. But I don’t think he is done being successful. I think that he has just begun on what will be seen as the most important chapter in this life, the most successful chapter. Here is more…http://bit.ly/aIptYx

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  28. Look up “penultimate”.

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  29. It means next to last, are you saying he has one more “song” to sing?

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  30. Wow. That was my take from the presentation as well. I saw something in body language which made me ponder if this was the delivery of the final product under Steve Jobs stewardship. His body language reflected ‘this is the last hurrah…I will miss this’.

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  31. Steve still does not look healthy … I’m hoping he stays very involved in new technology because I’m not sure if the company will be as great as now without his involvement … he really has always been Apple and the real brain behind it.

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  32. look at the picture on this article. a young healthy steve jobs. he isn’t that person anymore and w his health issues he shouldn’t be.

    apple will emerge from his stewardship healthy w plenty of substance but a lot less style.

    good wishes to you and yours steve!

    d

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  33. Foolish assertion and doubly foolish ‘oooh-yes-me-toos’ from the fawning classes who seem to sit at your feet. You seem to be people who look a lot, but don’t see much. Those of you who wonder what new, new thing Jobs could possibly pull out of his hat, simply don’t have the imagination to have a compelling, prescient vision.

    If many of you ever had an intelligent thought in your heads, it would die of loneliness.

    None of you is on the inside track and yet you pronounce your nonsense. Eeesh!

    Jobs looked much healthier to me, but he was clearly very tired. I believe that it has been a struggle for him to find the right way to pitch such a novel, wonderfully promising but deeply controversial device, over-anticipated, over-praised, over-doubted and over-derided for years before its launch. For Jobs and the key insiders, it must have been a nightmare not to let their own delight and profound belief in the product make them seem overly cocky in introducing it to the world. It must have been mentally challenging and physically tiring to prep for the 27th. No surprises there if you have ever had to prepare for a mega media event. It is frantic, frenetic, stressful and exhausting right to the very end. I mean how do you find the words to present a game-changing device to an audience of mostly bozo analysts and hit-whore, bozo, journos?

    This was NOT a WWDC guys! These were not necessarily Apple users and certainly not uniformly Apple believers. So how do you find the right way to make that critical pitch to make sure even the bozos ‘get it’? And his hesitancy in choosing his words showed how important it was to him to get them to understand what the iPad is, where it fits in the scheme of things, how it fits and WHY it fits. He had to get the audience to Think Different if they were to get it. Not easy with that kind of audience, bozos tend to think bozoid thoughts, after all. They’re not wired for normal smarts. I get the impression that Jobs was upset with himself because he sensed that they did not understand the iPad’s significance and were underwhelmed. It is a device that you have to hold and use to really understand how and why the UX just grabs you and holds your attention. How to convey that emotional killer ‘gotcha’ factor in mere words and yet how important that they should understand? I think he did the best he could with a clueless, cynical, jaded and over-expectant audience who came in with a ‘so-impress-me’ attitude and then signally failed to ‘see’ what they looked at and had spelled out for them in words of one syllable. As I said …… bozos.

    Jobs is still in recovery mode – a transplant is a severe shock to the system, even for a much younger man. Effort like this would cripple most of you armchair CEOs, so why shouldn’t it exhaust him? Where is your empathy? Look it up!

    But consider. He is still so vital, given what he’s been through in the last year and he is regaining his vigour. I could see that. He is not a quitter. He is committed. I say this, therefore:

    You can take Jobs out of Apple, sure enough, but you will never take Apple out of Jobs.

    So I say ‘Piffle’ to your suggestion. Bah humbug you witless rascal! All for a few pathetic hits to convince yourself that you are a somebody.

    If you look at the many patent threads in place, Jobs is far from finished. There are ideas flying around at a furious place and they are often connected, like pieces in a jigsaw puzzle for which only Jobs and his most trusted aides have the underlying picture.

    Think on this, my dear bozos, whydontcha? I’m almost through with you here.

    Around January 2001 (I believe), Jobs first introduced his vision of a digital hub. He said that the PC paradigm was dying and that the digital hub would be the new era of computing. It was a scary assertion and so everyone did their best to forget about that idea. This is the chief reason for the troubles facing Sony, Nokia, Dell, HP and even Microsoft today, despite MS’s hardware aversion. The lesson they all missed was that the hub meant connected, interoperable systems and ecosystems….a blurring of the boundaries between computers, data, devices and software.
    One hub to rule them all.

    The organic whole that is greater than the sum of all its parts. If you look around, you can find snippets of Jobs saying these very things. Why would he quit before the big picture was complete?

    Everyone forgot about the hub. But Jobs quietly went ahead with his vision and spent the next decade (now ending), building out every aspect of that concept, that hub, that MOAT of a moat of an ecosystem. He did it in an orderly, and very precise and calculated way.

    Do you really think that Apple could go from $5.2 billion in ANNUAL revenues in 2002 to over $15 billion in the last QUARTER by accident, my little chums? Or flying from a 2002 loss of $2M to a Q1/2010 profit of over $3 billion by fluke, my optically challenged ones? Or is going from near insolvency in the 90s to a liquidity level of $39.8 billions in just over a decade pure luck, my poor little unbelievers?

    We have witnessed the unfolding of a carefully crafted, masterful strategy and we have not yet reached the end of story.

    Unless he dies first, Jobs is not going anywhere.

    Shameful that you write this crap, based on nothing more than your gut feeling. Are you a seer who throws stones up in the air to foresee the future, or consults the rumblings of his stomach to gauge the mindset and the thinking behind an individual whose shadow is more substantial than you are.

    Shame on you.

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  34. I love the above post, aptly said in many respects despite having a few frustrated digs at people. As whole what Chano said above is a fair defence for Jobs.

    It was a mission to deliver a product that as over hyped and seemed to underwhelm but you need to take a step out of the iphone esk idea and think of the iPad for what it is and what it is intended for. It is the perfect replacement for laptops for the home, school and for the businessman on the road.

    I am still somewhat disappointed it had no webcam, still can’t figure out for the life of me why not for the extra few bucks it would have cost. Its almost enough to make me want to wait but hey, ho, the desire to have one of these around the house will be very tough to ignore.

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  35. 1. Jobs always tends to tout some portion of the business at the start of every keynote. No real change here.

    2. Jobs has brought up historical photos and events before. Including the old Jobs and Woz photo last year near the 25th anniversary.

    3. Jobs has also touted the major changes Apple has brought to the industry before. The personal computer and iPod were both brought up before the iPhone unveiling.

    4. Similar was done when he talked about Apple renaming themselves (dropping the Computer from their name).

    5. Of course Jobs was trying to convince people Apple could sell the iPad. Thats what the event was about. Apple sells products, thus their events press this hard. Even the AppleTV had a lot of attention, being demoed at an event, and reshown when it was ready to launch.

    6. Jobs has never been in a product announcement video since his return in the late 90s. And other people from Apple have usually been involved with nearly every keynote presentation as well. Including Shiller doing a crazy stunt back at the launch of the iBook to show off WiFi.

    Nothing really was different to me with the iPad keynote then any other one. Except for the lack of “One more thing”.

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  36. innovative – disturbing – the world would loose a big CEO. But it could lead to sth. higher, better and more transparent, open than apple today…

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  37. Very interesting. You can listen to logic and numbers and figures and chiding from someone who talks down to you,( as if he were your parent ) And tells you NOT to ‘listen to your gut’. Why else do we have a ‘ gut’, I wonder?
    Or, you can learn to understand and follow your intuition. There are signs all around us. Do we just ignore them? Or can we learn to listen to and interpret what our eyes, ears an “heart” tell us?
    My gut tells me, Steve is at, or near, the end of his public road with Apple. That’s not necessarily a bad thing. There is a season for everything. No worries. Apple has a brilliant future. And no one could have done the things Steve Jobs did for and with that fantastic dream-making enterprise. The iPad is the thing Apple has been working toward, relentlessly, for the last ten years. Listen to Forstall’s words in the iPad promotion video. ” The iPad is THE BEST WAY to surf the WEB.” Wow. And Ive and the others, as they put for the idea that the iPad is ” the internet in your hands”. That’s what the “i” has always been about, since Jobs used it to describe the revolutionary little blue “i”Mac all those years ago. He said ” i” stands for internet! And so it does. The only thing better than that, is a sweet, sleek little slab of glass and metal that is literally the ‘ internet in your hands’. Jony Ive says ” it’s magical”. It’s finally arrived, the goal has been reached, and Jobs has done his job, and done it well. Nothing wrong with that at all. It’ll be great if get to enjoy Steve, out in front at Apple for another 10 years. But if we don’t, that’s okay too. We’ve got his legacy . And the satisfaction of knowing that he, his loyal employees and those who love his products have changed everything about the way we use information. Cool. There is change in the wind. And there’s nothing wrong with recognizing it, and calling it out for what it is.

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  38. I agree about Job’s: I felt his performance was a bit tired.

    Apple has reached its zenith of success, and personally, I think the smart move would be to not release anything new for a few years.

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  39. david in portland Friday, January 29, 2010

    Irresponsible pseudo-journalism. And, not entirely well written.

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  40. The next big thing for Apple should be television. Basically all the pieces exist for seamless web television… somebody just has to put it all together and make it elegant. Shocked it hasn’t happened already.

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  41. [...] The Beginning of the End for Jobs [...]

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  42. Disagree strongly. What the hell else is Jobs going to do? GOLF?! Apple is his whole life, even when he was kicked out.

    This is all about the next step in pervasive computing. The critics don’t have the imagination to see what this is for. In a few years, people will be dragging the iPad, or things like it, around their houses with them for the vast majority of their home life. Vegging out in front of the TV on the couch, the dominant household activity for the past… 60 years? will be dead. Tablet computing will be so much more engaging.

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  43. penultimate |peˈnəltəmit|
    adjective [ attrib. ]
    last but one in a series of things; second to the last

    So, Patrick, if this is the penultimate performance, what’s the last one?

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  44. There is ONE category Apple hasn’t quite covered yet- Gaming. I’m 100% Apple can be the best at that! They just need somebody who has an enormous passion for technology to do so. And that is Steve Jobs. He is the best at his job and there isn’t a question about it. Being the CEO of Apple and giving some great influential speeches at his keynotes, takes a lot. Only one person should announce such a product. That person would be, again, Steve Jobs. Maybe gaming could be the ending bang… who knows :)

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    1. How many IPhone game apps are there?

      And how many more for the IPad?

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  45. [...] this week was the first real indication that the public reveal of Apple succession is underway. (Patrick Hunt) Scritto il: 30 Gennaio 2010 e archiviato in: Magmatica Che ne pensi? Nome: [...]

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  46. You may be right on the succession after the past years of surviving a major illness. He has grown tired and may desire to go and enjoy other pastures around the world. Like Bill Gates, Help the unfortunate among us…..
    Seriously, the iPad has fallen short because of a major flaw, albeit a wimpy size. Think about it!! NO INBUILT CAMERA”. Watch as SAMSUNG is sure to revamp and produce a more usability product that will be bastadized into windows, although I prefer open-sourced. Also since the “print paper” is 11″ x 8.5″ I expected the iPad to take the same dimensions. If it looks and feels like a toy, it will lose its real value and needs immediate revamping. A major component of mobile computing aka telephony is “the direct camera presence” that I noticed was relegated as an accessory
    Good Luck to Jobs then and enjoy your approaching retirement for many more years.
    My thoughts is the most prevalent use is in schools and colleges. Imagine that, no more paper text books. Every child, every student, every professor, every scholar carries the revamped iPad the way they carry paper files and books around. This is as of now an open market especially with its integration into wireless networking etc etc…

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  47. He did seem rather tired and it’s interesting a sofa figured prominently in the presentation. But he has had a liver transplant and is looking healthier.

    It may have been just that but I got a strong impression he is getting tired of spinning product sales pitch bs perhaps because of his brush with mortality. I swear I half expected him to just stop and say “pfft, it’s just a big assed iPod touch, buy it if you want it” and walk off stage.

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  48. I think Jobs launched another success with the IPad. Apple Inc. has now got it’s fingers in so many pies that it will keep growing even if Steve leaves.

    That said, their still is only one Willy Wonka in the computer industry and it will ALWAYS be Steve Jobs.

    And there will be only one Arthur Slugworth in the computer software industry and that will always be Bill Gates!

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  49. Don’t see myself buying an ipad.

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  50. ” I don’t see this at all. I thought he looked really healthy. And as long as he is healthy he will do what he loves, which is run Apple. There is nothing else he would want to do. He will stop running Apple when he is dead, end of story. If that is in 1 year or 30, the same truth holds. ”

    I completely aggree, he loves Apple too much to leave.

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  51. Great article. Jobs was defianately less confident than normal in my opinion. He didn’t seem to have the normal Jobsness of “this product is awesome, amazing, and great”. He was also making sure that the product would sell and this is not normal Jobs behavior. I agree that he was building up his image and was suprised that there was not some kind of reason revealed for this. Maybe Jobs will step down. It would be a shame however, as he is such a powerful, influential, and creative leader. I hope to see more of him in the future.

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