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Summary:

It’s something that was easy to miss, but in talking up the user base for the iPad, Steve Jobs indirectly revealed what many following the company suspect. If the iPod touch has not already become Apple’s best-selling iPhone OS device, it soon will be. Much to […]

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It’s something that was easy to miss, but in talking up the user base for the iPad, Steve Jobs indirectly revealed what many following the company suspect. If the iPod touch has not already become Apple’s best-selling iPhone OS device, it soon will be.

Much to consternation of six-figure analysts, Apple doesn’t break out iPod sales, but there are hints. At the conference call for last quarter, it was stated that iPod touch sales for the quarter were up 55 percent year over year. That helped explain how iPod revenue was up by one percent from a year ago, even though total iPod units sold were down eight percent.

However, it was a remark from WWDC ’09 and the one from the iPad event that add up to the iPod touch now being the leading iPhone OS device.

On June 8 at WWDC ’09, it was announced that more than 40 million iPhone OS devices had been sold, and this is where it gets a little tricky. We know that through the end of June Apple sold 26.38 million iPhones. Subtracting that number from 40 million gives us 13.62 million, which admittedly leaves out sales of the iPod touch in June.

However, we do know for that entire quarter Apple sold 10.22 million iPods. Pick a number for June iPod touch sales. One million, three million, it doesn’t really matter. Let’s say two million, or 15.62 million iPod touches, 42 million iPhone OS devices total through June, 2009.

At the iPad event, Steve Jobs announced 75 million iPhone OS devices had been sold to date, though whether that date was January 27 or January 1 is not known. It won’t matter either way, but let’s assume the latter. Through 2009, Apple sold 42.517 million iPhones. Subtract that number from 75 million iPhone OS devices and we get 32.483 million iPod touches.

If you’re still awake, here’s the bottom line: the rate of sales growth of the iPod touch is very likely greater than the table shows, as in double that of the iPhone. True, the period includes the holiday quarter, the best quarter for iPods, but it just doesn’t matter. The iPod touch, the stealth device for iPhone OS, will be the best-selling model for the platform in 2010, if it isn’t already, and it is.

  1. Not surprising. You get all of the great things that come with the iPhone OS without having to sign a 2-year contract and deal with AT&T.

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    1. That’s why I bought an Ipod touch this month.
      No ATT Data/Phone Plan.

      32 Gig holds more than enough playlists. I get my fill of podcasts. The wifi gives me lots of functions for the apps. I can make skype/voip calls. Nike+ function is great. It’s exactly what I need. I figure after 6 months, it’ll pay for itself by not having to purchase an ATT data/phone plan. Plus, it looks close enough like an iphone to make the fakephone call app seem realistic (LOL).

      Sometimes it is a bummer not having an always on internet connection and a built in GPS but I can live with it until I can find an open wifi connection.

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  2. The only thing that matters to the bean counters is that overall iPod sales are dropping. They don’t care if less iPod shuffles are being sold and more iPod Touches are being sold with greater margins. All they see is less iPods are being sold every year. Even though the iPhone IS basically an iPod Touch with a 3G modem and a few other added niceties.

    I had guessed the iPod Nano with video recording was going to hugely pull iPod sales up this year, but I guessed wrong.

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  3. lol no only a ipod touch is the coolest
    LOL
    LOL
    LOL
    LOL

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  4. The education market is heading toward iPod touches.

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  5. [...] touch überholt das iPhone: TAB überschlägt die in letzter Zeit veröffentlichten Zahlen zu Apples iPhone- bzw. dem iPod touch-Absatz und kommt [...]

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  6. [...] the end of 2009, Apple sold more than 75 million mobile devices (both iPhones and iPod Touches) worldwide.  While many of us have been carrying Blackberries or [...]

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  7. Well said @Neil. I just bought IPod touch a week back and cannot get rid off it.. its the real gadget i have ever tried till date.

    Now recommending it to all my friends…

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  8. i hate the nextel service anyways! they suck!

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  9. This is really a very nice article I am very glad to seen this .I-pod is really a very nice product from apple I am very glad to use this one it is really a very nice one for us I am very glad.

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  10. [...] doors, multitasking, or SD slots. They aren’t interested in being computer geeks. They are interested in doing their work, enjoying their media and playing their [...]

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