4 Comments

Summary:

AT&T is developing a Yelp-like site to offer user reviews and recommendations. While it’s late to the social recommendation party, and as such faces a small army of competitors, AT&T has the relationships and massive scale to help make its Buzz.com service a success.

AT&T is developing a new social recommendations site that it plans to use to enter the white-hot space in the coming months. Think of it as AT&T’s version of Yelp or Urban Spoon or even CitySearch and you get the picture. The effort is a long shot given how teeming the market already is with other user-review offerings, but AT&T isn’t coming to the table empty-handed.

Buzz.com, which is currently in closed alpha with a group of AT&T employees, is aimed at helping users find the right local business based on reviews from friends and family. The company is walking a well-worn path — one that’s been traveled by Google, Yahoo, Yelp and plenty of others — and Buzz.com has all the hallmarks of a corporate me-too offering.

But AT&T brings some muscle to the crowded space. It already has a massive database of information and a substantial local advertising operation through its Yellow Pages business, giving it a solid foundation on which to build. Just as importantly, the telecom has vast experience with mobile content. Not only could AT&T distribute a Buzz.com app to many of its 81 million-plus mobile users, it also could use the site to target consumers using other carriers’ services on the mobile web. Which would give AT&T a great chance to monetize the site as it builds a community of users across mobile networks.

Image courtesy Flickr user MrVJTod.

You’re subscribed! If you like, you can update your settings

  1. The Challenge for Network Operators in Mobile Web 2.0 – GigaOM Tuesday, March 16, 2010

    [...] is aimed at helping users find the right local business based on reviews from friends and family, launched in January and is in closed alpha.) The problem for operators, though, will be in getting their apps in the [...]

  2. Mobile Internet Solutions » The Challenge for Network Operators in Mobile Web 2.0 Tuesday, March 16, 2010

    [...] is aimed at helping users find the right local business based on reviews from friends and family, launched in January and is in closed alpha.) The problem for operators, though, will be in getting their apps in the [...]

  3. The Challenge for Network Operators in Mobile Web 2.0 | AniChaos.com Tuesday, March 16, 2010

    [...] is aimed at helping users find the right local business based on reviews from friends and family, launched in January and is in closed alpha.) The problem for operators, though, will be in getting their apps in the [...]

  4. thanks for the photo credit, but I didn’t see my photo on the article. the only photo I see is the little white guy walking on the red arrows, not the at&t coin.

Comments have been disabled for this post