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Summary:

Terry McGraw, the CEO of McGraw-Hill confirmed in an interview today with CNBC that he has seen the Apple “Major New Product” to be announced tomorrow and that it is in fact a tablet device based on the iPhone OS. You can watch the interview below. The […]

Terry McGraw, the CEO of McGraw-Hill confirmed in an interview today with CNBC that he has seen the Apple “Major New Product” to be announced tomorrow and that it is in fact a tablet device based on the iPhone OS. You can watch the interview below. The Apple comments start at the 2:48 mark.

“Yeah, Very exciting. Yes, they’ll make their announcement tomorrow on this one. We have worked with Apple for quite a while. And the Tablet is going to be based on the iPhone operating system and so it will be transferable. So what you are going to be able to do now is we have a consortium of e-books. And we have 95% of all our materials that are in e-book format on that one. So now with the tablet you’re going to open up the higher education market, the professional market. The tablet is going to be just really terrific.”


McGraw-Hill is a major publisher in the textbook market (they also own Standard & Poor’s, J.D. Power & Assoc. and other companies). The context of the interview was about how McGraw-Hill is poised to take advantage of growth in the education market with digital textbooks.

I just wonder if Steve is going to refuse the next J.D. Powers award that Apple collects.

  1. Excellent. I love this piece of radical new information, so much in advance of the Apple event, that really changes our expectations.

    Jokes aside, I only wish that the next time Apple plans to release something new, the media and the hype machine don’t go into overkill mode and ruin the surprise for me like it did this time.

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  2. Jea!

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  3. idiot

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  4. Wow. As a former apple employee, I watched that segment and felt chills down my back…

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    1. Even as an Apple fan, I felt chills down my spine after hearing him say that! I wonder if Jobs will just cancel that deal altogether now just to spite him! He absolutely hates having his thunder being stolen… but with the way things are going beyond the borders of his own offices (cell providers, 3rd party content, accessory makers, etc) there’s going to be leaks somewhere, somehow. Just never imagined the boss of a partner company doing it so forthright! hahha

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    2. Only One word to characterize such a great post “WOW” that was a very interesting read
      such a wonderful information for me..i am really impress it.
      Force Factor
      http://www.goarticles.com/cgi-bin/showa.cgi?C=2236872

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  5. Nah, I don’t think his thunder was stolen. There is still a LOT to learn about the thing besides what other tablets can do as well. To me what he said roughly translates to, “Yeah, it exists. It works too.” I would imagine this would only be a disappointment to those who swore up and down Jobs wouldn’t announce the tablet at this event. I was 99.99999 percent sure he would anyway, so it had no effect on my views. At this point I just want to know the actual specs and whose artistic renderings look the most like it. That would have been a great contest for The Apple Blog.

    @journalistbliss

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  6. e-Textbooks are horrible things and most of the students I have worked with (700 of them last semester) are not interested. The problem right now is that they cost almost as much as a regular book, and generally cannot be sold back at the end of the semester.

    The idea of paying $500-1000 for a device so they can pay $200 for a digital textbook, they are stuck with forever, compared to spending nothing and buying a $120 used book they can sell back for $50-100 is what students will think about.

    If publishers were willing to drop the digital copies under $50 and offer more than just the PDF copies that are currently passed off as e-Text, then I think they may have a future.

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    1. Exactly. I own a convertible tablet and thought electronic texts would save me money and I could annotate in them no problem. That plan backfired when I saw that there was little to no price difference between the physical book and the electronic copy. e-text books still have a long way to go and what reasons do the publishing companies have to change their current practice? Just pump out a new edition every other year to kill the used book market and force kids to pay $150 for a book no matter what the size and no matter how little changes were actually made between editions.

      Sorry for the rant, just spent $700 on textbooks for 3 classes the other day =/

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  7. Have to say, I was really surprised to hear Apple might be releasing a tablet of some description that probably runs the iPhone OS. I was kinda hoping they were going to announce a Camera and GPS in the next iPod Touch, or maybe a coaster that magically refilled my Starbucks.

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  8. This guy has bawls.

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  9. SPOILER ALERT. I wonder what happened inside apple when this guy let that info go.

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  10. [...] announced support today and the store will be open to other publishers soon. Not surprisingly, McGraw-Hill was not on the list of large publishers [...]

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