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Summary:

Since being released from its Time Warner shackles, AOL has been tearing up the media landscape, hiring journalists and launching a custom content-creation service called Seed.com (run by former New York Times staffer Saul Hansell). Now the former online behemoth is adding video to the mix […]

Since being released from its Time Warner shackles, AOL has been tearing up the media landscape, hiring journalists and launching a custom content-creation service called Seed.com (run by former New York Times staffer Saul Hansell). Now the former online behemoth is adding video to the mix by acquiring StudioNow Inc. for $36.5 million in cash and stock in a deal announced today. In another significant move, the company has also added a new head of technology to its New York-based unit, a former Google employee named Jeff Raynar.

The addition of StudioNow — a 2-year-old video startup based in Nashville — will allow AOL to expand its efforts to generate custom content through its Seed service, a venture that is designed to rapidly and cheaply produce articles that conform to heavily searched terms and keywords. Continue reading on GigaOM.

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  1. “Since being released from its Time Warner shackles, AOL….”

    It amazes me how many people have forgotten that AOL bought Time Warner, not the other way around. So if anything was unshackled, it wasn’t AOL.

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