Comments on: The NYT "Meter" Model: Required Reading

By: Brett Glass

Brett Glass — Sun, 24 Jan 2010 03:30:46 +0000

And how will the Times track the number of stories that users read? If they do it by IP address, it'll backfire if the ISP has a cache or does NAT (network address translation); users will be locked out just about completely and will be upset. If it does it with cookies, folks will delete them. Big technical mess here.

By: Norman

Norman — Fri, 22 Jan 2010 19:30:53 +0000

KISS, keep it simple stupid. NYT should follow Apple's app concept, charge a pittance to a lot of people. NYT should start out by charging some nominal yearly fee, $5-$20, for its content to see how many will sign up. Then ratchet it up gradually. The 'meter' will cause too much confusion.

By: Metered als ‘gestapeld’ business model voor on-line kranten – uitgevers kijken verkeerd « LUIT Consultancy

Thu, 21 Jan 2010 21:42:06 +0000

[...] NYTimes liet in een persbericht weten een dergelijk ‘metered‘ model per 1 januari 2011 te gaan invoeren. Ze zeiden het zo: “This process of [...]

By: Thursday links: unbiased industriousness Abnormal Returns

Thursday links: unbiased industriousness Abnormal Returns — Thu, 21 Jan 2010 18:11:32 +0000

[...] The New York Times (NYT) pay-meter debate summarized. (GigaOm) [...]

By: Mathew Ingram

Mathew Ingram — Thu, 21 Jan 2010 16:27:31 +0000

Thanks for the comment, Todd -- but Rupert Murdoch actually owns the Wall Street Journal, not the NYT.

By: ronald

ronald — Thu, 21 Jan 2010 16:12:12 +0000

Another interesting read from Felix Salmon:

http://blogs.reuters.com/felix-salmon/2010/01/20/the-economics-of-the-nyt-paywall/

From where I stand there is something missing in all of these discussions:

Google not only uses intent as a main driving force for its business, besides eyeballs. They also use a special form of ads.

If we divide articles in a very crude way:

Attention getting (getting eyeballs, short term consumers)

Interest Groups (people with a background in the subject, long term consumers)

Intent (product related, social activity ... search related)

Then we have Display ads,maybe targeted at different resolutions, and ads targeted for search.

So why do producers, who have put a lot of thought into site design and writing style, put up with the same crummy display ad no matter how irrelevant to their design and writing style.

My guess is that they only think about eyeballs.

By: Ted Morris

Ted Morris — Thu, 21 Jan 2010 15:23:15 +0000

NYTimes now a utility? @morristed

By: Todd

Todd — Thu, 21 Jan 2010 15:18:19 +0000

"additional analysis"?

It's simple, no "additional analysis" needed.

NYT pay wall is Rupert Murdock's last, desperate, attempt to prop up an extinct business model. That's it.