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Summary:

There are a few obvious tricks when it comes to making viral video. Here’s a classic: combine one currently exploding mainstream phenomenon with puppies/kittens/small children/all of the above. Thus, enter Babelgum’s first viral success of 2010: Little Jersey Shore. The spoof of MTV’s latest reality hit, […]

There are a few obvious tricks when it comes to making viral video. Here’s a classic: combine one currently exploding mainstream phenomenon with puppies/kittens/small children/all of the above. Thus, enter Babelgum’s first viral success of 2010: Little Jersey Shore.

The spoof of MTV’s latest reality hit, featuring a group of adorable kids smeared with fake tanner and pounding away on juice boxes, reached over one million views in its first five five days of release, half of which came not through embeds, but through views on the Babelgum site. “It’s great when a piece of comedy that we love has such traction,” says comedy head Amber J. Lawson.

Created in partnership with Landline TV, it’s one of the best performing shorts Babelgum has had since the launch of its Comedy brand. And while one million views might sound unimpressive compared to the numbers that a viral video on YouTube might rack up, YouTube is, after all, the world’s most popular video destination. A million views on Babelgum is a different thing than a million views on YouTube, just due to the size of the base audience; Quantcast lists babelgum.com as receiving 274,600 monthly U.S. visitors, which is paltry when compared to YouTube’s 91.5 million. But it makes Little Jersey Shore a breakout hit for the site, and a much higher-profile success.

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  1. Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] Thursday, January 21, 2010

    [...] parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy shop.Jersey Shore fans and haters will get a kick [...]

  2. Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] | Marthee's Tech News Thursday, January 21, 2010

    [...] parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy shop.Jersey Shore fans and haters will get a kick [...]

  3. Social Milestone » Blog Archive » Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] Thursday, January 21, 2010

    [...] parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy [...]

  4. Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] | Channel321 Thursday, January 21, 2010

    [...] a hilarious parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy [...]

  5. Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] | Wordpress Marketing Friday, January 22, 2010

    [...] parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy [...]

  6. SociaListed » Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] Friday, January 22, 2010

    [...] parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy [...]

  7. Here’s The Situation: Little Jersey Shore Is a Big Online Hit [VIDEO] | Peer Marketing Group Monday, February 1, 2010

    [...] parody that’s already garnered more than one million views in just five days — per NewTeeVee — for the relatively small online comedy [...]

  8. The Secret to Viral Video, Courtesy of LandlineTV Tuesday, February 9, 2010

    [...] notably creative viral video with high production value — including recent million-view baby Little Jersey Shore and most recently, a parody of Google’s first Super Bowl [...]

  9. Babelgum Founder Arrested In Money Laundering Probe Sunday, February 28, 2010

    [...] but it has recently been investing more money in original short-form web content like the viral video hit Little Jersey Shore. It also has been securing deals for exclusive music video premieres from bands like Coldplay and [...]

  10. 5 Questions With…Babelgum’s Amber J. Lawson Sunday, July 11, 2010

    [...] Pollak’s Vamped Out, as well as the viral-ability of timely and topical one-off videos like Little Jersey Shore or …In 60 [...]

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