Managing your social media presence at times seems like a full-time job, but for some people it actually is one. And professional social media-ites need professional-grade tools to do what they do. A new service called Spredfast, launching tomorrow from Austin, Texas-based Social Agency and already used by IBM, HP, AOL, the Sierra Club, Cisco, Intel, Monster.com and the Salvation Army, is a completely web-based social dashboard with more features than you can shake a stick at.
Spredfast, which Social Agency only first demoed for IBM last September, already faces competition from companies such as Objective Marketer, CoTweet, HootSuite, Ping.fm (now owned by Seesmic) and Involver. (Time to call it a sector!)
However, the Spredfast product, which costs $50-$100 per month per campaign, offers these key features:
* It is multi-user, with multiple access levels, calendaring and scheduling tools.
* It’s integrated with a whole bunch of services: Facebook, Twitter, LinkedIn, YouTube and Flickr, with support for WordPress, Blogger, Moveable Type, Lotus Live Connections, Drupal and most XML-RPC-enabled blogging platforms. Users can respond to conversations from within the site.
* It offers its own metrics system that helps you compare week to week how your brand or campaign is doing. So, for instance, getting a new fan on Facebook or getting a “like” on a post would earn you a point. Then you can see in a pretty chart how your engagement is trending vs. previous weeks.
Plus, said co-founders Kenneth Cho and Scott McCaskill, upcoming features include: importing conversion stats from Bit.ly links, exporting reports to PDF and email, and an iPhone app.
Cho and McCaskill, who started their business making Facebook apps three years ago and have bootstrapped since then, say their goal is to make Spredfast as full-featured as possible. Which is kind of crazy, when you consider it’s purely a web app for now — that’s an awful lot of enterprise-level integrations and controls and reports to cram into a few web pages. But considering the two have already gotten such high-level customers in the last four months, there’s definitely a market for this.