Two more digital moves from printed newspapers today, one in mobile for the Wall Street Journal and one online for The Evening Standard:
- The Wall Street Journal is launching a mobile site for its European edition. Bucking against the current app craze, this site will be usable on any web-enabled mobile device, regardless of the make. The site, says Neil McIntosh, the editor of Europe.WSJ.com in a release, will update “as frequently” as the rest of the Europe edition of the online site. A subscription to the online site will be required for access; non-subscribers will be able to read previews. The paper has also launched a dedicated mobile portal for its Asia editions in China and India. WSJ also has apps for BlackBerry and Apple (NSDQ: AAPL) devices. Update: Articles that are free over on the desktop website remain free on the mobile website.
- The Evening Standard is re-launching its property portal, homesandproperty.co.uk. The online companion to the property supplement of the same name in the printed edition of the London paper includes an enhanced homes search with real-time updates of the listings, and it is part of the Standard’s larger strategy of commercialising more of its content now that the circulation of the printed magazine is free.