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Summary:

As Google (NSDQ: GOOG) TV Ads approaches its third birthday this April, media buyers are wondering whether the search giant is ready to thro…

Google TV Ads

As Google (NSDQ: GOOG) TV Ads approaches its third birthday this April, media buyers are wondering whether the search giant is ready to throw in the towel. The initiative, which exited out of beta in the summer of ’08, has been beset by doubts from ad and media executives since the very beginning. Although the service now represents 17 cable channels, and struck data a data partnership with TiVo (NSDQ: TIVO) last year, Google TV Ads’ auction system is still working with only one pay TV provider, EchoStar (NSDQ: SATS) and a much smaller, local California cable company. So as Starcom Media Group’s Tracey Scheppach, SVP/director of video innovation, tells Mediaweek, 2010 is Google TV Ads’ make or break year.

  1. the world just doesn’t need Google to sell TV ads which means they will fail in this area.

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  2. I blogged about this recently myself… I think this is really going to open up new worlds for small and medium sized businesses. Now if we could only get a really cool video editing software that made creating amazing ads easy…

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  3. I really like using my Logitech Revue, I see that Google has allowed Sony to put the same technology into an actual television instead of a stand alone box. I purchased my Revue from DISH and I got it for the right price too! Not only do I get to blog while watching my shows (directly through the TV), but it makes it easier for me to monitor my kids and what they are doing on the internet.

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  4. Google TV Ads doesn’t even answer inquiries about this “service” anymore.  I tried multiple times but they don’t respond.  I think they dropped the ball like they have with so many of their other experiments.  Going with the dot com Cheap TV Spots which  got back to me within an hour.

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