Comments on: Smaller Startups to Fuel M&A Fire in Mobile Ads This Year

By: How the iPad Helps Mobile Ad Firms — and Hurts Traditonal Online Advertisers – GigaOM

Thu, 28 Jan 2010 23:02:26 +0000

[...] Traditional online ad firms have struggled mightily to gain a foothold in wireless, with many having to buy their way in via acquisition if they want a piece. So if the iPad can find a sizable audience, it could substantially increase the value of the pure-play mobile ad guys still left on the field. [...]

By: CSM

CSM — Sun, 24 Jan 2010 21:49:58 +0000

Those revenue numbers are nowhere near being accurate. Also, Jumptap is essentially out of Mobile Search and has been for quite some time.

By: Opera Rides the Mobile Ad Bandwagon With AdMarvel Buy – GigaOM

Opera Rides the Mobile Ad Bandwagon With AdMarvel Buy – GigaOM — Wed, 20 Jan 2010 17:44:41 +0000

[...] $15 million more if certain financial targets are met over the next two years. The move comes amid a flurry of M&A activity in the space in recent [...]

By: Brian Benenhaley

Brian Benenhaley — Tue, 19 Jan 2010 03:54:05 +0000

There is no way to get around it, the world of M&A's are going to be changing almost as fast as we can write about it. I am excited to see some of the smaller companies get in on the action.

By: D

Sun, 17 Jan 2010 20:00:06 +0000

while generic banner ads are growing on mobile, we have been quite successful with local only ads such as ads from cable companies, restaurants etc that pay for a click or call generating up to $60eCPMs. In 2009 we did a few $M in revenue that would be a good share of the chart above. Mobile and local go hand in hand. Watch out for our geo-ads coming up later this quarter.

By: Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement

Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement — Sun, 17 Jan 2010 19:42:53 +0000

[...] Read this article: Smaller Startups to Fuel M&A Fire in Mobile Ads This Year – GigaOM [...]

By: Andrew Finkle

Andrew Finkle — Sun, 17 Jan 2010 15:56:45 +0000

The funny thing about this space is that all the acquirees are the exact type of ads that will become irrelevant as time moves on. Mobile ad spend will be HUGELY successful, but not the little text links from Admob that we see today. If you want to see the future of Mobile advertising, you should be looking at QR Codes and the Foursquares of the world. This is where the space is going.

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