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Summary:

Alok Kejriwal is CEO and co-founder of the online gaming company games2win.com. He blogs at rodinhood.com.

In October of last year alone, Y…

Alok Kejriwal

Alok Kejriwal is CEO and co-founder of the online gaming company games2win.com. He blogs at rodinhood.com.

In October of last year alone, Yahoo (NSDQ: YHOO) attracted 605 million unique Internet users (50% of the global Internet population), got them to return another 18 times, stick around for 9.5 minutes during their visit and generate over 100 billion page views. Which traditional media brand do you know that achieved this?

We all have experienced Yahoo

  1. I totally agree with this merge, if it happens. Coming from the offline world (working at The Bravo Group in Miami, a WPP company) and currently working online in Tradedoubler, I think this is something that should have been though of a long time ago. The merge of WPP and Yahoo would give clients a great added value to all their product and services. Being able to reach their ideal target market, and best of all track the results of their investment in advertising.

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  2. Horrible idea for Yahoo investors. WPP cannot grow organically — they have to keep diluting shareholders by making acquisitions. Bad idea.

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  3. Lets see now. Yahoo buys WPP – and between the creative geniuses at Ogilvy and the engagement giant Yahoo, they develop the perfect campaign, go to their clients and say, we have a great idea, advertise on Yahoo! – and the client says – of course you would recommend Yahoo, you own it! I dont believe you.
    Do you think that clients might see a certain objectivity problem, maybe a conflict of interest in this union of your?

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  4. I enjoyed reading this.

    While this sounds good written down, the execution would probably similiar to the Daimler/Chryser, Sprint/Nextel or Time/AOL mergers and go south.

    The problem with these mergers is they sound cute but when you actually put them together, you have basically two mediorce entities trying to maintain their old identity and process.

    Yahoo and WPP got shortcoming issues right now they can get over and I doubt these two entitites have what it takes to make something new happen. This is the core problem with these “matchup” ideals…

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  5. This is a colossally moronic idea written by someone with no clue about brand marketing and online advertising

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  6. This is possibly the dumbest thing I have ever read from an Internet zealot – I work for a WPP company and have done for years and am just astonished at how moronic the thought and supporting rationale is.

    you really think clients are going to be happy that the parent is a media company? i guess there goes the impartial, balanced media and comms strategy they pay for.

    insane. embarrassing. if you even think this argument has merit please leave the advertising and marketing business forever.

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  7. I am sorry, this writer is a text book CEO with ZERO social undrestandiing nor appreciation of FACE to FACE business and marketing…so technical in your world view..”intermediary..” He deems WPP an intermediary and a CUSTODIAN. What media company today nor in history owns a marketing communications agency? None. Why?

    1. Conflict of Interest
    2. Lack of media options for client brands – conflict of interest again
    3. Ineffeciency of CPM values – inflated rates
    4. Turn off any potential media/content partners..

    CEO of a gaming company posits this theory for Yahoo to buy WPP?..Do you have an MBA or a degree in critical thinking?Clearly not the latter. PaidContent..you should be embarrassed for posting this trash…

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  8. At over $15 B in annual revenues, isn’t WPP much bigger than Yahoo? So, who should be buying whom? WPP, surely would not have any interest in buying Yahoo… any more than buying Time Warner or Fox. The cultures and vision of the two companies are totally different. Surely looks like an uninformed writer’s wish/fantasy.

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  9. A perferct example of vertical integration for the digital world, lets hope Yahoo have a read of this and go ahead with the merger, you’ve made some excellent points Alok.

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  10. There has been a micro example of this in the form of the once UKs largest recruitment advertising agency TMP being owned by Monster. Monster management as good as forced TMP to buy on Monster alienating clients, people within the agency and establishing itself as a bad idea. As one writer above comments, I can just see the media planners deliberating long and hard on what strategy to put forward based on solid customer insights and then keep coming up with Yahoo. Utter drivel written by someone who does not understand the businesses, the people or the cultures.

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