“You are in three businesses: the book business, the marketing business, and the people business.” — Michael Larson, as quoted in “Get Known Before the Book Deal“
It takes a while to appreciate the juggling you have to do as a business owner, but Larson’s quote wraps it up pretty concisely. Here are the three things you need to pay attention to if you want your business to thrive.
- Do what you do, and do it well. You might be a writer, a virtual assistant, or a publicist. No matter what your trade, work to be the best at it. Know your business, constantly improve, and have guiding principles that define how you work and who your ideal client is.
- Be systematic and consistent about promoting your business. The strategies and tactics you use to market you and your services or products are much less important than the regularity and consistency in which you do them. Pick the things that work for you, develop a plan of attack around those strategies, and take small and steady steps toward reaching your marketing goals on a daily basis.
- Nurture and grow your network. People mean everything to the success of your business. Take care of them. Surround yourself with clients and colleagues who inspire you to do your absolute best work, and then make it a two-way street. Be genuinely excited by their success, and they will be in yours.
As a business owner, it can be easy to neglect one or more areas of our businesses. We drown in the work itself and forget to take care of the people in our sphere of influence. We obsess over the marketing aspect at times, until our work suffers. The only way to lasting success is through taking care of all three areas equally.
How do you ensure that you take care of your people, your marketing and your business?
Image from Flickr by CuLeX-