Flurry snares $7 million in venture funding just a month after merging with Pinch Media. The cash should help it grow its business in a substantial way — which will make it that much more attractive to potential suitors.

Flurry is building up its war chest in the wake of last month’s merger with Pinch Media. The mobile analytics firm this morning said it has pocketed $7 million in a Series B round led by InterWest partners and including participation from four existing investors. Flurry is hoping to become a major player in apps analytics, which has become white-hot thanks to a surge in application consumption in recent months. The latest investment should help the company scale its business quickly as the app space continues to explode — and that will make it that much more attractive in a year that’s likely to see increased M&A activity.

Image courtesy of Flickr user quinn.anya.

  1. They are the number one player right now. Someone will buy them.

  2. [...] surge in mobile applications has given rise to a small army of players that offer analytics for app usage, giving developers and advertisers valuable information about how consumers are using their [...]


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