Seriously, though, as a studio, wouldn’t you embrace the online proliferation of your content? The movie model can’t be far away from the music model; at some point the focus has to move away from ticketing and digital sales and toward events and merchandising.

I think this is essentially what Disney is starting to do better: to own all of a movie’s (or TV show’s) assets (including the actors and musicians) and turn them into cute little profit generators, repurposing and repackaging them for every new idea that comes across Mickey’s desk. I’m amazed that this kind of thing isn’t done more often.