Summary:

By Mark Sweney: The Metro Herald, the daily Dublin newspaper created through the merger of Herald AM and Metro Ireland, launches today as a…

Metro Herald

By Mark Sweney: The Metro Herald, the daily Dublin newspaper created through the merger of Herald AM and Metro Ireland, launches today as a morning freesheet.

The title is jointly owned by Associated Newspapers, the Daily Mail (LSE: DMGT) & General Trust subsidiary, the Irish Times and Independent News & Media. Sweden’s Metro International, which previously held about a 10 percent share in Metro Ireland, has sold its stake in the venture.

The merger of the two Dublin freesheets had been widely anticipated, with both titles believed to be making substantial losses, and was confirmed last summer.

The new-look Metro Herald will be hand-distributed from 7am to 9.30am on weekdays to target young professionals who commute in the Greater Dublin area. Distribution will be about 70,000 copies a day.

“This is a great opportunity for a strong, well-funded free newspaper to prosper in Dublin,” said Steve Auckland, the managing director of Associated Newspapers’ free newspaper division. “As Metro Herald attracts a young, working audience through its unique distribution model, it will benefit advertisers in providing them with a key platform to reach these young urban consumers.”

The Metro Ireland managing director, Paul Crosbie, takes the same position at Metro Herald.

Peter Webster, the former chairman and chief executive officer of Smurfit Ireland and UK, has been appointed non-executive chairman.

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This article originally appeared in © Guardian News & Media Ltd..

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