U.S. Internet users watched close to 31 billion videos in November, according to new numbers released by comScore today. The market research company is reporting that around 170 million U.S.-based Internet users watched videos online during the month. A big chunk of those views went to Google. YouTube and Google Video clocked around 12 million views, which equals a market share of 39.4 percent.
Hulu was a distant but respectable second, capturing 3 percent of the market with almost 924 million views — a number that the company previously announced in a year-end post. Also impressive: The average Hulu viewer watched 21 videos on the site, more than on any other video property except YouTube, whose viewers watched, on average, 93 clips. All in all, around 85 percent of the total U.S. Internet user base now watch videos online, with the average viewer watching 12.2 hours of video per month.
comScore also had some data about ad networks to share, with Tremor Media topping the list with a potential reach of 84 million viewers, followed by Advertising.com and the YuMe Video Network.