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Summary:

Flurry, a San Francisco-based mobile app analytics company that recently merged with Pinch Media of New York, has teamed up with comScore in a deal that will marry Flurry’s analytics with comScore’s mobile panel data. The combined results, in turn, will be sold to comScore’s clients.

Flurry, a San Francisco-based mobile app analytics company that recently merged with Pinch Media of New York, has teamed up with comScore in a deal that will marry Flurry’s analytics with comScore’s mobile panel data. The combined results, in turn, will be sold to comScore’s clients.

The way I see it, it’s only a matter of time before someone like comScore or The Nielsen Co. buys out Flurry and its rivals. It’s becoming increasingly evident that the mobile web and mobile apps are part of new usage behavior that goes beyond today’s plain-vanilla web.

  1. Is it obvious to note that what’s happening is a new sphere in the internet is in creation – maybe the most fascinating development since the www itself?

    Combining this new mobile data, the ability to interface it in mobile applications and apply it to mapping, and you have a 3D, temporal, map of human culture.

    Google is at a good place to exploit this new sphere with their Google Analytics, Maps, Android and Wave.

    The possibilities are mind boggling!

    Michael Holloway

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  2. Good to know, the future is certainly bright for all three of these companies, even if they forgo their name in a merge or by being bought out. thanks for the post.

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