10 Comments

Summary:

More a thespian than CEO, Steve Jobs has turned staid presentations into operatic productions. For the rest of us, a presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience,” might come in handy.

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About five years ago, I wrote about the Steve Jobs Experience, and how he was more a thespian than chief executive of one of the hottest technology companies. Since then, many have written about how every company needs an attention magnet like Jobs. Easier said than done. However, this presentation created by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience,” might come in handy. I personally found it useful and thus wanted to share it with the rest of you.

Photo Courtesy of Apple Inc.

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  1. I love facebook because the games. Footbattle is my favorite. Play in http://apps.facebook.com/footbattle

  2. Richard Bennett Sunday, January 3, 2010

    Very good advice about the presentations.

  3. I read the book before I had to do a presentation on my new Social Media business. It made a huge difference on that presentation and every one I’ve done since.

    I use the principals in .pdfs and all kinds of presentations.

  4. HA HA!!!
    I will tell you in four words why Steve Jobs presentations are great:

    “AWESOME PRODUCTS FROM APPLE”.

    You look at iPhone and you fall in love with it.

    1. Well, you do need something good to show, but it takes only 1 word to say why Jobs’ presentations are great: focus.

      There are so many things that Jobs could have said about the iphone, but he reduced it to three solid concepts: a phone, an internet communicator, and an ipod. The presentation was largely a “show more than tell” exercise around those three ideas, allowing the visual aspects of the device to speak for themselves.

      If you look at the slides Jobs uses, they’re absurdly simply in many cases. They typically show one idea, very few if any bullet points, and no bullshit stock photos. With focus on the story that each presentation tells and the contents of each slide, presenters can learn a lot from Jobs’ style.

  5. Jeremy Campbell Monday, January 4, 2010

    Thanks for sharing this Om. My most important takeaway was the fact that in the beginning Steve was a bad presenter but over time he learned how to perfect it.

    I’m sure if you asked Steve what one of his favorite skills is now it would be how he communicates and articulates not his products to the world, but the benefits of his products to the world.

    Another thing I respect about Steve is that he focuses on what he has NOW, not what he hopes to have in the future. Many entrepreneurs should also do the same.

  6. It’s a mistake to try to be Steve Jobs. Be yourself. That’s the only person you’ll every be really well. It’s also the key to connecting with a room.

    I agree that it’s best to begin with what you really love and care about. That’s the nub of the whole thing. But

    But focussing on story and structure and slides before you know how to be yourself in public is like focussing on stick work before you learn how to skate. People often use this stuff they can intellectualize to avoid learning the more important part of being themselves in public. And then they stand in front of a screen with meticulously chosen slides and taken themselves out of the picture. It’s something people often lean on so that they don’t have to have to be seen because they’re afraid of being out there. And in doing so they give up all of their power on stage.

    To engage the room in an era in which you can email or post a slide deck or anyone can twitter when they’re bored with you, then talk with everyone.

  7. Shankar Saikia Monday, January 4, 2010

    PRESENTING OVER THE WEB

    Obviously Steve Jobs is an awesome speaker, but, as someone above commented, he is Steve Jobs and he sells great products. I have a slightly different lesson for the rest of us – in this day of lower revenues, cost-cutting, greater broadband capabilties etc., many companies are trying to do more selling over the web using tools like Webex, Citrix/Raindance etc. MANY of the concepts highlighted in this presentation CAN be used when presenting over the web, such as
    – passion (loving what you do or sell – your voice is very powerful communicator)
    – simplicity
    – focus
    – pictures
    – preparation
    Thanks to Om for sharing Steve Job’s presentation skills – in this day of digital selling (e.g., using the web) one would do well to emulate Steve Jobs even when not on stage.

  8. Richard Jones Monday, January 4, 2010

    And so it begins !!!!!!

  9. Fantastic presentation, and has really sold the book to me also! Good work.

    Another book that is unique and fresh that I have just finished is entitiled ‘is: The Phenomenon of the Facebook Status’ Check it out and thank me later.

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