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	<title>Comments on: User Experience Matters: What Entrepreneurs Can Learn From &quot;Objectified&quot;</title>
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		<title>By: jef vlamings</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-722005</link>
		<dc:creator><![CDATA[jef vlamings]]></dc:creator>
		<pubDate>Sat, 03 Dec 2011 15:44:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-722005</guid>
		<description><![CDATA[User Experience Matters: What Entrepreneurs Can Learn From &quot;Objectified&quot; http://t.co/A1w2O5wF]]></description>
		<content:encoded><![CDATA[<p>User Experience Matters: What Entrepreneurs Can Learn From &#8221;Objectified&#8221; <a href="http://t.co/A1w2O5wF" rel="nofollow">http://t.co/A1w2O5wF</a></p>
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		<title>By: The IxD Library &#187; Blog Archive &#187; User Experience Matters: What Entrepreneurs Can Learn From ‘Objectified’ - A collection of materials related to Interaction Design</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-580029</link>
		<dc:creator><![CDATA[The IxD Library &#187; Blog Archive &#187; User Experience Matters: What Entrepreneurs Can Learn From ‘Objectified’ - A collection of materials related to Interaction Design]]></dc:creator>
		<pubDate>Mon, 24 Jan 2011 01:37:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-580029</guid>
		<description><![CDATA[[...] Malik, &#8220;User Experience Matters: What Entrepreneurs Can Learn From &#8216;Objectified&#8217;&#8221; [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Malik, &#8220;User Experience Matters: What Entrepreneurs Can Learn From &#8216;Objectified&#8217;&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Essential Interaction Design Essays and Articles &#8211; interaction design and neuroscience</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-286198</link>
		<dc:creator><![CDATA[Essential Interaction Design Essays and Articles &#8211; interaction design and neuroscience]]></dc:creator>
		<pubDate>Tue, 28 Sep 2010 12:59:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-286198</guid>
		<description><![CDATA[[...] Malik, “User Experience Matters: What Entrepreneurs Can Learn From ‘Objectified’” [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Malik, “User Experience Matters: What Entrepreneurs Can Learn From ‘Objectified’” [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kicker Studio: Essential Interaction Design Essays and Articles</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-285283</link>
		<dc:creator><![CDATA[Kicker Studio: Essential Interaction Design Essays and Articles]]></dc:creator>
		<pubDate>Mon, 27 Sep 2010 16:55:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-285283</guid>
		<description><![CDATA[[...] Malik, &#8220;User Experience Matters: What Entrepreneurs Can Learn From &#8216;Objectified&#8217;&#8221; [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Malik, &#8220;User Experience Matters: What Entrepreneurs Can Learn From &#8216;Objectified&#8217;&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Next in Web Design? &#124; Nerd Link of the Day</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234869</link>
		<dc:creator><![CDATA[Next in Web Design? &#124; Nerd Link of the Day]]></dc:creator>
		<pubDate>Wed, 03 Feb 2010 13:56:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234869</guid>
		<description><![CDATA[&lt;p&gt;[...] more advanced a design, the less it is visible, or, as Apple’s Jonathan Ive put it: A lot of what we seem to be doing in a product like that is getting design out of the way. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] more advanced a design, the less it is visible, or, as Apple’s Jonathan Ive put it: A lot of what we seem to be doing in a product like that is getting design out of the way. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: YMLin &#187; Archive &#187; What’s Next in Web Design?</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234868</link>
		<dc:creator><![CDATA[YMLin &#187; Archive &#187; What’s Next in Web Design?]]></dc:creator>
		<pubDate>Thu, 28 Jan 2010 03:27:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234868</guid>
		<description><![CDATA[&lt;p&gt;[...] font sizes, accessibility. The more advanced a design, the less it is visible, or, as Apple’s Jonathan Ive put it: A lot of what we seem to be doing in a product like that is getting design out of the way. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] font sizes, accessibility. The more advanced a design, the less it is visible, or, as Apple’s Jonathan Ive put it: A lot of what we seem to be doing in a product like that is getting design out of the way. [...]</p>
]]></content:encoded>
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		<title>By: &#187; Blog Archive</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234867</link>
		<dc:creator><![CDATA[&#187; Blog Archive]]></dc:creator>
		<pubDate>Sun, 17 Jan 2010 22:38:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234867</guid>
		<description><![CDATA[&lt;p&gt;[...] User Experience Matters: What Entrepreneurs Can Learn From Objectified (gigaom.com) [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] User Experience Matters: What Entrepreneurs Can Learn From Objectified (gigaom.com) [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Kicker Studio: What Kicker Was Doing the Week Ending 2010-01-11</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234866</link>
		<dc:creator><![CDATA[Kicker Studio: What Kicker Was Doing the Week Ending 2010-01-11]]></dc:creator>
		<pubDate>Mon, 11 Jan 2010 13:02:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234866</guid>
		<description><![CDATA[&lt;p&gt;[...] Entrepreneurs Can Learn from &quot;Objectified:&quot; User Experience Matters http://gigaom.com/2010/01/03/objectified-design/ [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Entrepreneurs Can Learn from &quot;Objectified:&quot; User Experience Matters <a href="http://gigaom.com/2010/01/03/objectified-design/" rel="nofollow">http://gigaom.com/2010/01/03/objectified-design/</a> [...]</p>
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	<item>
		<title>By: The &#8220;of course&#8221; factor &#171; Design and Innovation Daily</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234865</link>
		<dc:creator><![CDATA[The &#8220;of course&#8221; factor &#171; Design and Innovation Daily]]></dc:creator>
		<pubDate>Wed, 06 Jan 2010 06:04:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234865</guid>
		<description><![CDATA[&lt;p&gt;[...] The concept of user-centered design is now commonplace, but it is not so commonly understood that the ideal user experience is not made up of flashy features that capture one&#8217;s attention but of functions that seamlessly fall into the context of the user&#8217;s natural behavior. Malik, drawing from the documentary Objectified, discusses the importance of the &#8220;of course&#8221; factor: &#8220;User Experience Matters: What Entrepreneurs Can Learn From &#8216;Objectified.&#8217;&#8221; [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] The concept of user-centered design is now commonplace, but it is not so commonly understood that the ideal user experience is not made up of flashy features that capture one&#8217;s attention but of functions that seamlessly fall into the context of the user&#8217;s natural behavior. Malik, drawing from the documentary Objectified, discusses the importance of the &#8220;of course&#8221; factor: &#8220;User Experience Matters: What Entrepreneurs Can Learn From &#8216;Objectified.&#8217;&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Of Course&#8230; &#124; C-Notes</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234864</link>
		<dc:creator><![CDATA[Of Course&#8230; &#124; C-Notes]]></dc:creator>
		<pubDate>Wed, 06 Jan 2010 03:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234864</guid>
		<description><![CDATA[&lt;p&gt;[...] was inspired by the following quote found in this Om Malik article. Most companies are looking to “wow” with their products, when in reality what they should be [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] was inspired by the following quote found in this Om Malik article. Most companies are looking to “wow” with their products, when in reality what they should be [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lo que se viene en Diseño Web (Español) &#124; unblogged. A blog about nothing. Yeah, nothing</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234863</link>
		<dc:creator><![CDATA[Lo que se viene en Diseño Web (Español) &#124; unblogged. A blog about nothing. Yeah, nothing]]></dc:creator>
		<pubDate>Wed, 06 Jan 2010 01:46:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234863</guid>
		<description><![CDATA[&lt;p&gt;[...] más avanzado sea el diseño, menos es visible, o como Johnathan Ive de Apple dice: &#8220;Mucho de lo que parece que hacemos con productos como estos es sacar al [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] más avanzado sea el diseño, menos es visible, o como Johnathan Ive de Apple dice: &#8220;Mucho de lo que parece que hacemos con productos como estos es sacar al [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Thomas Moffett</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234862</link>
		<dc:creator><![CDATA[Thomas Moffett]]></dc:creator>
		<pubDate>Tue, 05 Jan 2010 23:09:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234862</guid>
		<description><![CDATA[&lt;p&gt;whenever Steve leaves Apple. I hope Ives gets the job! :)&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>whenever Steve leaves Apple. I hope Ives gets the job! :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Alex</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234861</link>
		<dc:creator><![CDATA[Alex]]></dc:creator>
		<pubDate>Tue, 05 Jan 2010 21:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234861</guid>
		<description><![CDATA[&lt;p&gt;I&#039;m employed at a web and graphic design firm and I agree with the central focus of this article.  We have the same focus with usability ranking as a top priority.  When we create websites and &lt;a href=&quot;http://www.freshtilledsoil.com&quot; rel=&quot;nofollow&quot;&gt;web design applications&lt;/a&gt;, usability is a primary consideration.  We test the layout and aesthetic appearance of the site with user testing; our sites always account for &lt;a href=&quot;http://www.freshtilledsoil.com&quot; rel=&quot;nofollow&quot;&gt;user interface web design&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;If a site is not usable to real people, the aesthetic appeal and other impressive features are worthless.  First and foremost, a website needs to be highly functional.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m employed at a web and graphic design firm and I agree with the central focus of this article.  We have the same focus with usability ranking as a top priority.  When we create websites and <a href="http://www.freshtilledsoil.com" rel="nofollow">web design applications</a>, usability is a primary consideration.  We test the layout and aesthetic appearance of the site with user testing; our sites always account for <a href="http://www.freshtilledsoil.com" rel="nofollow">user interface web design</a>.</p>
<p>If a site is not usable to real people, the aesthetic appeal and other impressive features are worthless.  First and foremost, a website needs to be highly functional.</p>
]]></content:encoded>
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	<item>
		<title>By: The Daily Start-Up: Year-End M&#38;A Surge Offers Promise &#124; Finance Blog</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234860</link>
		<dc:creator><![CDATA[The Daily Start-Up: Year-End M&#38;A Surge Offers Promise &#124; Finance Blog]]></dc:creator>
		<pubDate>Tue, 05 Jan 2010 20:29:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234860</guid>
		<description><![CDATA[&lt;p&gt;[...] The &#8220;Of Course&#8221; Factor - Om Malik of tech blog GigaOm explains why many start-ups fail to succeed with product design: When it comes to customers, they&#8217;re more focused on the &#8220;wow&#8221; reaction than the &#8220;of course&#8221; factor. &#8220;Great design means that one look and the end user reacts by knowing what to do with a knob or a button, without as much as even thinking about it,&#8221; Malik writes. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] The &#8220;Of Course&#8221; Factor &#8211; Om Malik of tech blog GigaOm explains why many start-ups fail to succeed with product design: When it comes to customers, they&#8217;re more focused on the &#8220;wow&#8221; reaction than the &#8220;of course&#8221; factor. &#8220;Great design means that one look and the end user reacts by knowing what to do with a knob or a button, without as much as even thinking about it,&#8221; Malik writes. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Jeff Dickey</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234859</link>
		<dc:creator><![CDATA[Jeff Dickey]]></dc:creator>
		<pubDate>Tue, 05 Jan 2010 16:21:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234859</guid>
		<description><![CDATA[&lt;p&gt;Exactly. Getting all the unnecessary stuff out of a design, and the result properly organized, is &lt;em&gt;hard work&lt;/em&gt; and not to be taken lightly.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Exactly. Getting all the unnecessary stuff out of a design, and the result properly organized, is <em>hard work</em> and not to be taken lightly.</p>
]]></content:encoded>
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	<item>
		<title>By: iA &#187; What&#8217;s Next in Web Design?</title>
		<link>http://gigaom.com/2010/01/03/objectified-design/#comment-234858</link>
		<dc:creator><![CDATA[iA &#187; What&#8217;s Next in Web Design?]]></dc:creator>
		<pubDate>Tue, 05 Jan 2010 13:34:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=89023#comment-234858</guid>
		<description><![CDATA[&lt;p&gt;[...] font sizes, accessibility. The more advanced a design, the less it is visible, or, as Apple&#8217;s Jonathan Ive put it:  &#8220;A lot of what we seem to be doing in a product like that is getting design out of [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] font sizes, accessibility. The more advanced a design, the less it is visible, or, as Apple&#8217;s Jonathan Ive put it:  &#8220;A lot of what we seem to be doing in a product like that is getting design out of [...]</p>
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