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Summary:

Hulu has grown a huge audience this year, but what happens when you compare its business to the feature film world? The social media marketing firm Buzzpoint sent us a well-designed yet daunting infographic they made while wondering when Hulu might finally become a “blockbuster” — […]

Hulu has grown a huge audience this year, but what happens when you compare its business to the feature film world? The social media marketing firm Buzzpoint sent us a well-designed yet daunting infographic they made while wondering when Hulu might finally become a “blockbuster” — born, according to managing director Jeffrey Appelbaum, out of conversations they were having internally about the site’s plans for monetization. We’ve broken it down below, and you can also download a full version here.

It’s worth pointing out that Hulu is just one distribution platform for pre-made content, and thus comparing its revenue to that of a Twilight film doesn’t necessarily match up. But given that its October 2009 audience was much larger than the attendance figures for said Twilight film does raise questions about whether it’s reaching its full potential.

This conversation may change dramatically in 2010 if the proposed subscription plan goes into effect, or if the result of NBC’s acquisition by Comcast means that Fancast Xfinity and Hulu aren’t actually “complementary” after all, or if the service truly does make DVRs irrelevant, or if… Well, there are a lot of ifs for Hulu right now. But 2010 will probably be the year many of them are resolved.

  1. This Buzzpoint analysis makes no sense at all.

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    1. It shows that Hulu is growing.

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  2. What’s most interesting about this graphic is that this information comes at a peak in Hulu’s growth. What is this info was compiled six months ago? A yr? Even with all the box office flops this year, I’d rather be a c-list movie producer than an a-list online content publisher.

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  3. [...] a report released this afternoon to NewTeeVee, Buzzpoint put Hulu just behind The Twilight Saga: New Moon, and ahead of Transformers: Revenge of [...]

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  4. I wonder if Hulu employees are fairly paid with that 9% or if it is stretched thin.

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  5. [...] a report released this afternoon to NewTee&#86&#101&#101, Buzzpoint put Hulu just behind The Twilight Saga&#58&#32&#78ew Moon, and ahead of Transformers: [...]

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  6. this is a moronic comparison. not even apples to oranges. it’s apples to lampposts.

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  7. Do the people at Buzzpoint realize that Hulu is not a movie? Are these guys from another country? This analysis is laughable. Further proof that nice looking slides do not equal valuable analysis.

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    1. Um, I think the people at Buzzpoint are actually pretty explicit in the infographic that Hulu is neither a movie nor are movies the core part of Hulu’s strategy. The point is comparing an online content model (Hulu) to a extremely old model (Hollywood). And the comparison is pretty friggin compelling

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      1. Jeff- How can you compare a distribution platform with a single piece of content? They have entirely different business models and sit at different places in the value chain. A more valid comparison would be to compare a distribution website with the movie theater business, or DVD business, or HBO, etc.

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  8. Now that’s a sweet infographic. I can’t believe we live in a world where the opening weekend of Twilight ($142MM) blows the projected yearly revenues of Hulu out of the water. I guess that’s the power of Edward Cullen.

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  9. Further proof that Hulu is going to start charging its users in 2010.

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  10. haha. no, it’s not apples to lamposts…. it’s web content vs hollywood…. which in a sense is like apples to lampposts

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