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Summary:

Apple had a very nice Christmas, thanks to the iPod touch. New data shows there was a big spike in Apple’s App Store downloads during the month of December. It isn’t the first time: A similar spike last year was followed by blockbuster sales.

Apple, it seems, had a very nice Christmas — thanks to booming sales of its iPod touch. Apple’s App Store saw a a sharp spike in downloads during the month of December, according to results of a study conducted by Flurry Media, a San Francisco-based mobile analytics company. In 2008, when Apple’s App Store saw similar spikes during the holiday season, the company later reported strong sales of its two flagship products, the iPhone and iPod touch.

The iPod touch, in particular, seems to be enjoying strong sales this year. According to Amazon.com, the 8GB version of the iPhone was one of the best-selling devices during the 2009 holiday season and “Amazon customers bought enough 8GB iPod touches to play 442 years of continuous music.” Flurry’s data offers more anecdotal information about the hotness of the iPod touch.

  • App downloads on the iPod touch soared past the iPhone for the first time.
  • iPod touch 3G downloads increased by more than 900 percent on Christmas Day vs. the average of all previous Fridays in December.
  • Total iPod touch downloads (all generations) jumped by over 1,000 percent on Christmas Day.
  • iTunes gift card giving may have driven downloads to older-generation iPod touch devices.

The strong sales of the iPod touch reaffirm my longstanding belief that it’s a critical weapon in Apple’s battle against its smartphone rivals including Google. Here are some of our previous posts that you might enjoy:

ipoddownloadsdecember2009.png

  1. Observation on the ITouch. This fall I was on a trip throughout Eastern Europe. On one particular occasion, a conference, cell phone and computer usage ground to a halt. I had packed my ITouch as an after thought really and it was a good thing that I did. Surprisingly, it was the only gadget that worked. I was one of the few people out of hundreds who was able to send and receive e-mails and surf the web. Why? I have no idea.

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  2. Strange. Most of the analysts foretold the demise of the iPod. It might be possible that since people got the time off from work that downloads increased. More free time would equal more time to download and play games. Is this article implying that lots of Touches were sold for Christmas based on higher download activity? Seems like a stretch. There have been rumors that PSP and DS users have been putting away their devices to use iPod Touches. Yet is seems the diehard users insist that the iPod Touch is crap for game playing. It’s difficult to get any handle on what passes for the truth on the internet.

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  3. “Most of the analysts foretold the demise of the iPod.” ‘The iPod.’ Which model? Doesn’t make sense.

    “Is this article implying that lots of Touches were sold for Christmas based on higher download activity? Seems like a stretch.”

    It’s very widely known that the Christmas quarter ist the best iPod quarter. Year after year. Stretch?

    “Yet is seems the diehard users insist that the iPod Touch is crap for game playing.”

    Even the diehard gamers will buy a smartphone/iPod Touch or they are left with a diehard gaming device which fails in other aspects (iPod, Web etc.).

    “It’s difficult to get any handle on what passes for the truth on the internet.”

    Disagree. If you use the net to do a bit of research, you’ll find some pearls in a sea of shit.

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  4. iPod Touches download via WiFi, not 3G. iPhones download via 3G, 2.5 Edge or WiFi. Kapeesh?

    As others have stated it’s hard to believe these guys get paid to write disinformation and/or are asleep at the keyboard. Or that no one proofreads anymore.

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  5. Yep, I believe it. My mom wanted a new iPod Touch just so she could play Texas Tea and my Nephew wanted one to play Air Assault!

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